DEPT®
Marketing
Director,Growth
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“Director, Growth at DEPT®. Skills: Google partnership, Revenue growth, Sales funnel, Incentive programs. Manage strategic relationship with Google. Develop annual partnership plans”
What You'll Achieve.
Maximize strategic value Google relationship; Maximize financial value Google relationship; Unlock revenue growth; Improve operational efficiency; Achieve measurable business outcomes
Industry & Context.
Problem-solving
What They're Looking For.
Must Have
8+ years experience digital marketing, 8+ years experience media, 8+ years experience partnerships, 8+ years experience analytics, 8+ years experience marketing technology, Deep knowledge Google Ads, Deep knowledge Google Marketing Platform, Deep knowledge Google partner ecosystem, Experience managing strategic technology partnerships, Experience managing platform partnerships, Understanding marketing measurement, Understanding attribution, Understanding MMM, Understanding performance analytics, Proven ability lead cross-functional initiatives, Proven ability influence senior stakeholders, Exceptional analytical skills, Exceptional communication skills, Exceptional executive presentation skills, Experience managing complex programs, Experience with measurable business outcomes
Nice to Have
Experience within media agency, Experience within marketing services organization, Experience within consultancy, Experience within large in-house marketing team, Familiarity Google incentive programs, Familiarity Google partner programs, Experience implementing MMM solutions, Experience overseeing MMM solutions, Knowledge privacy regulations, Knowledge first-party data strategies, Knowledge evolving measurement frameworks, Advanced analytics expertise, Data strategy expertise, Marketing technology expertise
What You'll Do.
Manage strategic relationship with Google
Develop annual partnership plans
Align plans to growth objectives
Identify opportunities expand collaboration
Identify opportunities joint business planning
Identify opportunities co-marketing initiatives
Identify opportunities innovation programs
Track partnership KPIs
Communicate performance to leadership
Communicate opportunities to leadership
Communicate risks to leadership
Ensure compliance Google incentive programs
Ensure compliance Google requirements
Ensure compliance Google certifications
Ensure compliance Google reporting obligations
Monitor program changes
Adjust internal processes
Forecast incentive earnings
Track incentive earnings
Optimize incentive earnings
Partner with Operations
Partner with Client Partners
Validate performance metrics
Serve executive sponsor GMP adoption
Serve executive sponsor GMP utilization
Serve executive sponsor GMP optimization
Ensure teams leverage GMP products
Ensure teams leverage GMP capabilities
Identify opportunities improve operational efficiency
Identify opportunities improve campaign effectiveness
Identify opportunities improve reporting
Coordinate training initiatives
Coordinate enablement initiatives
Coordinate certification initiatives
Partner with product leaders
Partner with operations leaders
Establish GMP best practices
Establish GMP standards
Identify new Google products
Identify new Google capabilities
Identify new Google programs
Champion innovation initiatives
Improve client outcomes
Improve organizational performance
Support business development efforts
Build trust with senior executives
Navigate partner ecosystems
Build trust and rapport
Ask the right questions
Bring strategic approach selling agency solutions
How You'll Work.
Team & Collaboration
Cross-functional teams; Executive stakeholders; Finance team; Operations team; Client Partner teams; Product leaders; Operations leaders
Communication Scope
Executive presentations
Process & Methodology
Program management
Full Job Description
WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. We are seeking a highly experienced and motivated individual to join our team as a Growth Director, focusing on driving growth via our Google enterprise partnership. In this role, the Director of Growth, Google Partnership is responsible for maximizing the strategic and financial value of DEPT’s relationship with Google. This leader will oversee compliance with Google incentive programs, drive adoption of Google Marketing Platform (GMP) solutions, and partner across teams to unlock revenue growth, operational efficiency, and value. The role serves as the primary internal owner of the Google partnership, acting as a strategic liaison between Google and executive stakeholders while ensuring the organization captures all available incentives, certifications, product benefits, and growth opportunities. THE ROLE: As part of the sales team, you will be responsible for driving revenue growth through unlocks with our Google partnership. Success in this role requires a commercially driven mindset, the ability to quickly build trust with senior executives, and a strategic approach to navigating partner ecosystems to create and accelerate the pipeline. A broad understanding of the entire agency sales funnel is important in this role, though primarily the role will be judg
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