Higharc
Construction
Director,FieldMarketing
“Director, Field Marketing at Higharc. Skills: Field marketing, Event management, Pipeline generation. Own field marketing strategy. Design integrated field programs”
What You'll Achieve.
Own pipeline generation; Generate pipeline; Prove event ROI
Industry & Context.
Data-driven
Domestic travel, International travel
What They're Looking For.
Must Have
8–12 years B2B marketing experience, Meaningful portion in field marketing or events, Owning pipeline targets, Experience with ABM, Experience with named account strategy, Experience working in tight verticals
Nice to Have
Construction industry experience, Homebuilding industry experience, Building products industry experience, Adjacent industry experience
What You'll Do.
Own field marketing strategy
Design integrated field programs
Execute integrated field programs
Own attendee strategy
Own account targeting
Drive pre-event outreach
Manage executive invitation
Manage meeting goal-setting
Hold parties accountable for follow-through
Build execution playbooks
Establish performance standards
Own event operating model
Set CRM hygiene standards
Set meeting creation standards
Set attribution standards
Set ROI reporting standards
Coordinate with demand generation
Travel internationally
How You'll Work.
Team & Collaboration
Cross-functional operator; Managing through influence
Communication Scope
Executive briefings
Applying for this Director, Field Marketing role?
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