Director,F1

RESPONSIBILITIES - - Own the strategy and day-to-day management of WHOOP's F1 integrations, serving as the primary point of contact for external stakeholders and partners in the sport - Develop annual partnership plans for F1, mapping key race calendar moments to brand, media, and content strategies across owned, earned, and paid channels - Ensure all contractual deliverables are tracked, satisfied, and maximized — including brand exposure, content rights, hospitality, digital inventory, and activation entitlements — while maintaining compliance with partner approval processes and guidelines - Manage the P&A approval process end-to-end, ensuring activities are submitted within required timelines and meet brand guidelines - Track and report on partnership KPIs and deliverables, including quarterly reviews per contractual requirements - Manage licensed footage rights and image usage in compliance with brand frameworks - Lead planning and execution of F1 activations across the race calendar — trackside experiences, Fan Zone programs, track runs, hospitality, and market-level amplification around race weekends - Support #WHOOPLive executions, where applicable, coordinating with production and media teams to explore biometric integrations across qualifying and race coverage - Brief and collaborate with Creative, Brand Media, and content teams to develop F1-specific assets — driver storytelling, race-day content, and campaign creative for tentpole moments - Partner with existing Sports & Talent partnership managers to shape and execute the F1 marketing strategy across team and talent partnerships, working closely on day-to-day planning, activation, performance tracking and post-campaign analysis - Partner with Brand Media to align F1 media investment with the broader media plan, including pre-committed buys, contextual targeting, and DMA-level amplification around race weekends - Work with Country Marketing Managers to localize F1 activations across priority markets - Coo