Company
SaaS
Director,EnterpriseProductMarketing
Neural analysis suggests this role is
optimal for Director candidates.
“Director, Enterprise Product Marketing. Skills: Product marketing strategy, Go-to-market strategy, Campaign management, Team leadership. Define enterprise product marketing strategy. Develop unified messaging frameworks”
What You'll Achieve.
Drive awareness and pipeline growth; Improve win rates; Accelerate deal velocity; Establish market authority; Differentiate enterprise platform
Industry & Context.
What They're Looking For.
Must Have
10+ years B2B product marketing, Product marketing across multiple products, Demonstrated people management experience, Developing positioning, messaging frameworks, Enterprise-level go-to-market strategies, Design and execute multi-channel campaigns, Simplify complex technical concepts, Manage multiple high-priority initiatives, Proficiency in presentation tools, Comfort working with marketing performance data
Nice to Have
Experience marketing to enterprise retailers, Experience marketing to grocery/CPG audiences
What You'll Do.
Define enterprise product marketing strategy
Develop unified messaging frameworks
Lead and scale product marketing team
Design multi-channel B2B marketing campaigns
Execute multi-channel B2B marketing campaigns
Partner with Sales and Business Development
Develop enablement materials
Build thought leadership strategies
Collaborate with Product and Engineering
Support global expansion efforts
Develop regional GTM strategies
How You'll Work.
Team & Collaboration
Product, sales, customer success teams; Product and Engineering; Sales and Business Development; Executive leadership
Communication Scope
Executive presentations; Simplify complex concepts
Full Job Description
## Accountabilities Define and lead the enterprise product marketing strategy, ensuring clear positioning, messaging, and go-to-market alignment across product, sales, and customer success teams. Develop unified messaging frameworks and narratives that translate complex enterprise solutions into compelling value propositions for executive and C-suite audiences. Lead and scale a high-performing product marketing team, providing direction, mentorship, and prioritization across multiple initiatives and product lines. Design and execute multi-channel B2B marketing campaigns across events, digital, content, PR, webinars, and partnerships to drive awareness and pipeline growth. Partner with Sales and Business Development to develop enablement materials that improve win rates and accelerate deal velocity. Build thought leadership strategies that establish market authority and differentiate the enterprise platform in a competitive landscape. Collaborate cross-functionally with Product and Engineering to ensure alignment between product capabilities and market needs. Support global expansion efforts by developing regional GTM strategies for new and emerging markets. Requirements: 10+ years of B2B product marketing experience in a SaaS or enterprise technology environment. Proven experience owning product marketing across multiple products or complex platform offerings. Demonstrated people management experience with a track record of building, developing, and scaling marketing teams. Strong expertise in developing positioning, messaging frameworks, and enterprise-level go-to-market strategies. Proven ability to design and execute multi-channel campaigns that drive both brand awareness and qualified pipeline. Excellent communication skills with the ability to simplify complex technical concepts for executive audiences. Strong stakeholder management skills with the ability to influence across Product, Sales, and Executive leadership without direct authority. Ability to manage m
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