Company

SaaS

Director,EnterpriseProductMarketing

CA$203–214k Ireland FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director, Enterprise Product Marketing. Skills: Product marketing strategy, Go-to-market strategy, Campaign management, Team leadership. Define enterprise product marketing strategy. Develop unified messaging frameworks”

What You'll Achieve.

Drive awareness and pipeline growth; Improve win rates; Accelerate deal velocity; Establish market authority; Differentiate enterprise platform

Industry & Context.

SaaS

What They're Looking For.

Must Have

10+ years B2B product marketing, Product marketing across multiple products, Demonstrated people management experience, Developing positioning, messaging frameworks, Enterprise-level go-to-market strategies, Design and execute multi-channel campaigns, Simplify complex technical concepts, Manage multiple high-priority initiatives, Proficiency in presentation tools, Comfort working with marketing performance data

Nice to Have

Experience marketing to enterprise retailers, Experience marketing to grocery/CPG audiences

What You'll Do.

Define enterprise product marketing strategy

Develop unified messaging frameworks

Lead and scale product marketing team

Design multi-channel B2B marketing campaigns

Execute multi-channel B2B marketing campaigns

Partner with Sales and Business Development

Develop enablement materials

Build thought leadership strategies

Collaborate with Product and Engineering

Support global expansion efforts

Develop regional GTM strategies

How You'll Work.

Team & Collaboration

Product, sales, customer success teams; Product and Engineering; Sales and Business Development; Executive leadership

Communication Scope

Executive presentations; Simplify complex concepts

Full Job Description

## Accountabilities Define and lead the enterprise product marketing strategy, ensuring clear positioning, messaging, and go-to-market alignment across product, sales, and customer success teams. Develop unified messaging frameworks and narratives that translate complex enterprise solutions into compelling value propositions for executive and C-suite audiences. Lead and scale a high-performing product marketing team, providing direction, mentorship, and prioritization across multiple initiatives and product lines. Design and execute multi-channel B2B marketing campaigns across events, digital, content, PR, webinars, and partnerships to drive awareness and pipeline growth. Partner with Sales and Business Development to develop enablement materials that improve win rates and accelerate deal velocity. Build thought leadership strategies that establish market authority and differentiate the enterprise platform in a competitive landscape. Collaborate cross-functionally with Product and Engineering to ensure alignment between product capabilities and market needs. Support global expansion efforts by developing regional GTM strategies for new and emerging markets. Requirements: 10+ years of B2B product marketing experience in a SaaS or enterprise technology environment. Proven experience owning product marketing across multiple products or complex platform offerings. Demonstrated people management experience with a track record of building, developing, and scaling marketing teams. Strong expertise in developing positioning, messaging frameworks, and enterprise-level go-to-market strategies. Proven ability to design and execute multi-channel campaigns that drive both brand awareness and qualified pipeline. Excellent communication skills with the ability to simplify complex technical concepts for executive audiences. Strong stakeholder management skills with the ability to influence across Product, Sales, and Executive leadership without direct authority. Ability to manage m

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