KAYAK
Travel
Director,EmailGrowth&AppAcquisition
Neural analysis suggests this role is
optimal for Director candidates.
“Director, Email Growth & App Acquisition at KAYAK. Skills: Lifecycle marketing, App acquisition, CRM, Growth marketing. Define lifecycle marketing strategy. Lead lifecycle marketing strategy”
What You'll Achieve.
Drive high-quality installs; Drive long-term user engagement; Improve user retention; Improve user re-engagement
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
8+ years growth marketing, 8+ years CRM, 8+ years lifecycle marketing, 8+ years mobile app marketing, Manage high-performing programs, Deep CRM expertise, Mobile app ecosystems knowledge, App growth strategy knowledge, Performance marketing knowledge, Own paid acquisition campaigns, Own re-engagement campaigns, Data-informed decision making, Analyze campaign metrics, Run experiments, Use insights to guide strategy, Build and lead teams, Bachelor's degree or equivalent experience
Nice to Have
Travel industry experience, E-commerce industry experience, Consumer technology experience, A/B testing experience, Experimentation frameworks experience, Work with distributed teams, Work across multiple markets, Knowledge of privacy regulations
What You'll Do.
Define lifecycle marketing strategy
Lead lifecycle marketing strategy
Own app acquisition strategy
Identify acquisition channels
Scale acquisition channels
Analyze campaign performance data
Share recommendations
Build segmentation frameworks
Test segmentation frameworks
Refine segmentation frameworks
Build personalization frameworks
Test personalization frameworks
Refine personalization frameworks
Provide growth opportunities
Collaborate with creative teams
Collaborate with brand strategy teams
Collaborate with performance marketing teams
Partner with product teams
Partner with engineering teams
Improve marketing technology
Implement new integrations
Report on key metrics
Translate results into insights
Stay current on industry trends
How You'll Work.
Team & Collaboration
Cross-functional partners; Product teams; Engineering teams; Brand teams; Globally distributed team; Commercial marketing team
Communication Scope
Present strategies; Present results
Full Job Description
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business. As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world. We're looking for a Director, Email Growth & App Acquisition to join our Commercial Marketing team and help shape how millions of travelers discover and engage with KAYAK. In this role, you'll lead the strategy behind our lifecycle marketing programs and app acquisition efforts - connecting the right message to the right traveler at the right moment. You'll report into our SVP of Global Brand & B2B Marketing and collaborate with a globally distributed team spanning brand, creative, performance marketing, and commercial partnerships. This role requires you to commute to our Cambridge, MA; Norwalk, CT; or Miami, FL offices 3 times per week. IN THIS ROLE, YOU WILL: - Define and lead KAYAK's lifecycle marketing strategy across email, push notifications, in-app messaging, and other owned channels — ensuring communications are timely, relevant, and personalized. - Own the app acquisition strategy, identifying and scaling channels that drive high-quality installs and long-term user engagement. - Analyze campaign performance data to identify trends, optimize programs, and share clear recommendations with cross-functional partners including product, engineering, and brand teams. - Build, test, and refine segmentation and personalization frameworks that improve user rete
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