Oldcastle BuildingEnvelope
Director,DigitalMarketing&E-Commerce
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“Director, Digital Marketing & E-Commerce at Oldcastle BuildingEnvelope. Skills: Digital marketing, ECommerce, Growth metrics, Customer acquisition. Identify risks. Identify opportunities”
What You'll Achieve.
Achieve business commitments; Maximize growth; Maximize ROI; Increase qualified traffic; Improve funnel quality; Support revenue objectives; Support brand objectives; Ensure performance management; Ensure innovation; Ensure contract value realization; Own eCommerce performance; Own conversion; Own average order value; Own cart completion; Own site merchandising; Own personalization; Own content effectiveness; Deliver improvements in speed; Deliver improvements in navigation; Deliver improvements in search; Deliver improvements in checkout; Deliver improvements in mobile experience; Deliver improvements in accessibility; Align product priorities; Align inventory considerations; Align campaign execution; Improve customer experience; Improve commercial outcomes; Ensure reliable measurement; Ensure reliable tagging; Ensure reliable attribution; Ensure reliable reporting; Evaluate digital capabilities; Evaluate vendors; Evaluate integration needs; Build disciplined processes; Support continuous improvement; Align priorities; Deliver results; Annual Digital revenue growth 20%; Achievement of annual operating plan; Contribution margin profitability; Traffic growth; Share of high-intent traffic; Conversion rate; Cart completion rate; Checkout completion rate; AOV; Marketing KPIs; Repeat purchase rate; Retention rate; Loyalty metrics; Customer engagement metrics; On-time delivery of roadmap initiatives; Quality of executive reporting; Quality of business reviews; Team engagement; Capability development; Team retention
Industry & Context.
Problem-solving; Root cause analysis; Troubleshooting
Travel for meetings, Travel for vendor reviews, Travel for field visits, Travel for business planning
What They're Looking For.
Must Have
Bachelor's degree in Marketing, 10+ years digital marketing experience, 5+ years people leadership experience, Demonstrated success owning business outcomes, Working knowledge of performance marketing, Experience managing significant budgets, Excellent analytical skills, Excellent problem-solving skills, Excellent communication skills, Excellent stakeholder management skills
Nice to Have
MBA or advanced degree, Experience in multi-brand environment, Experience in multi-channel environment, Experience in retail environment, Experience in B2B commerce environment, Experience in consumer-led environment, Hands-on experience with Shopify, Hands-on experience with SAP C4E, Hands-on experience with Adobe Commerce/Magento, Hands-on experience with GA4, Hands-on experience with Looker/Tableau/Power BI, Hands-on experience with Salesforce, Hands-on experience with CDP platforms, Hands-on experience with personalization platforms, Familiarity with marketplace commerce, Familiarity with feed optimization, Familiarity with loyalty programs, Familiarity with advanced attribution, Familiarity with incrementality approaches, Experience leading digital transformation, Experience leading re-platforming, Experience leading martech upgrades, Experience leading eCommerce capability upgrades
What You'll Do.
Identify opportunities
Achieve business commitments
Represent digital business
Present investment recommendations
Lead integrated digital marketing
Set budget allocation
Set audience targeting
Set attribution frameworks
Drive demand generation strategies
Increase qualified traffic
Improve funnel quality
Support revenue objectives
Support brand objectives
Oversee agency partners
Oversee platform partners
Ensure performance management
Ensure contract value realization
Own eCommerce performance
Own average order value
Own site merchandising
Own content effectiveness
Partner with Technology
Partner with Operations
Prioritize site roadmap
Deliver improvements in speed
Deliver improvements in navigation
Deliver improvements in search
Deliver improvements in checkout
Deliver improvements in mobile experience
Deliver improvements in accessibility
Lead promotional planning
Lead merchandising planning
Lead digital calendar planning
Align product priorities
Align inventory considerations
Align campaign execution
Identify opportunities across marketplace
Identify opportunities across social commerce
Identify opportunities across emerging channels
Define performance dashboard
Translate data into decisions
Identify growth opportunities
Diagnose performance gaps
Champion experimentation
Improve customer experience
Improve commercial outcomes
Ensure reliable measurement
Ensure reliable tagging
Ensure reliable attribution
Ensure reliable reporting
Partner on technology stack roadmap
Evaluate digital capabilities
Evaluate integration needs
Build disciplined processes
Support continuous improvement
Create accountabilities
Create development plans
Foster culture of ownership
Foster culture of collaboration
Foster culture of continuous improvement
Influence cross-functional stakeholders
Model strategic thinking
Model customer-centricity
Model operational rigor
Model executive communication
How You'll Work.
Team & Collaboration
Executive reviews; Cross-functional stakeholders; Brand stakeholders; Finance stakeholders; Sales stakeholders; IT stakeholders; Product stakeholders; Operations stakeholders; Analytics teams; Data teams; Technology teams; Agency partners; Platform partners
Communication Scope
Executive presentations; Business reviews
Process & Methodology
Roadmap planning, Process excellence, Campaign planning, Site changes, Launch readiness, QA, Post-launch review
Full Job Description
Come Join Us! From apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. At OBE, the work of our employees truly matters. With over 6,500 employees, we operate more than 80 manufacturing and distribution facilities in five countries. You can see some of our favorite projects here. Start your journey with OBE and help us build the future. Position Summary The Director, eCommerce identify risks, opportunities, and scenarios to achieve business commitments. · Represent the digital business in executive reviews, presenting performance, insights, tradeoffs, and investment recommendations. Digital Marketing Leadership · Lead integrated digital marketing across paid search, paid social, SEO, affiliate, display, content, email, and lifecycle marketing. · Set channel strategy, budget allocation, audience targeting, testing plans, and attribution frameworks to maximize growth and ROI. · Drive demand generation strategies that increase qualified traffic, improve funnel quality, and support revenue and brand objectives. · Oversee agency and platform partners, ensuring strong performance management, innovation, and contract value realization. eCommerce & Onsite Performance · Own the performance of the eCommerce experience, including conversion, average order value, cart completion, site merchandising, personalization, and content effectiveness. · Partner with Product, UX, Technology, and Operations to prioritize the site roadmap and deliver improvements in speed, navigation, search, checkout, mobile experience, and accessibility. · Lead promotional, merchandising, and digital calendar planning to align product priorities, inventory considerations, and campaign execution. · Identify and execute opportunities across marketplace, social commerce, and emerging digital
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