Oldcastle BuildingEnvelope

Director,DigitalMarketing&E-Commerce

$175–250k ~AI est. United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director, Digital Marketing & E-Commerce at Oldcastle BuildingEnvelope. Skills: Digital marketing, ECommerce, Growth metrics, Customer acquisition. Identify risks. Identify opportunities”

What You'll Achieve.

Achieve business commitments; Maximize growth; Maximize ROI; Increase qualified traffic; Improve funnel quality; Support revenue objectives; Support brand objectives; Ensure performance management; Ensure innovation; Ensure contract value realization; Own eCommerce performance; Own conversion; Own average order value; Own cart completion; Own site merchandising; Own personalization; Own content effectiveness; Deliver improvements in speed; Deliver improvements in navigation; Deliver improvements in search; Deliver improvements in checkout; Deliver improvements in mobile experience; Deliver improvements in accessibility; Align product priorities; Align inventory considerations; Align campaign execution; Improve customer experience; Improve commercial outcomes; Ensure reliable measurement; Ensure reliable tagging; Ensure reliable attribution; Ensure reliable reporting; Evaluate digital capabilities; Evaluate vendors; Evaluate integration needs; Build disciplined processes; Support continuous improvement; Align priorities; Deliver results; Annual Digital revenue growth 20%; Achievement of annual operating plan; Contribution margin profitability; Traffic growth; Share of high-intent traffic; Conversion rate; Cart completion rate; Checkout completion rate; AOV; Marketing KPIs; Repeat purchase rate; Retention rate; Loyalty metrics; Customer engagement metrics; On-time delivery of roadmap initiatives; Quality of executive reporting; Quality of business reviews; Team engagement; Capability development; Team retention

Industry & Context.

Problems you'll solve

Problem-solving; Root cause analysis; Troubleshooting

Eligibility Requirements

Travel for meetings, Travel for vendor reviews, Travel for field visits, Travel for business planning

What They're Looking For.

Must Have

Bachelor's degree in Marketing, 10+ years digital marketing experience, 5+ years people leadership experience, Demonstrated success owning business outcomes, Working knowledge of performance marketing, Experience managing significant budgets, Excellent analytical skills, Excellent problem-solving skills, Excellent communication skills, Excellent stakeholder management skills

Nice to Have

MBA or advanced degree, Experience in multi-brand environment, Experience in multi-channel environment, Experience in retail environment, Experience in B2B commerce environment, Experience in consumer-led environment, Hands-on experience with Shopify, Hands-on experience with SAP C4E, Hands-on experience with Adobe Commerce/Magento, Hands-on experience with GA4, Hands-on experience with Looker/Tableau/Power BI, Hands-on experience with Salesforce, Hands-on experience with CDP platforms, Hands-on experience with personalization platforms, Familiarity with marketplace commerce, Familiarity with feed optimization, Familiarity with loyalty programs, Familiarity with advanced attribution, Familiarity with incrementality approaches, Experience leading digital transformation, Experience leading re-platforming, Experience leading martech upgrades, Experience leading eCommerce capability upgrades

What You'll Do.

Identify opportunities

Achieve business commitments

Represent digital business

Present investment recommendations

Lead integrated digital marketing

Set budget allocation

Set audience targeting

Set attribution frameworks

Drive demand generation strategies

Increase qualified traffic

Improve funnel quality

Support revenue objectives

Support brand objectives

Oversee agency partners

Oversee platform partners

Ensure performance management

Ensure contract value realization

Own eCommerce performance

Own average order value

Own site merchandising

Own content effectiveness

Partner with Technology

Partner with Operations

Prioritize site roadmap

Deliver improvements in speed

Deliver improvements in navigation

Deliver improvements in search

Deliver improvements in checkout

Deliver improvements in mobile experience

Deliver improvements in accessibility

Lead promotional planning

Lead merchandising planning

Lead digital calendar planning

Align product priorities

Align inventory considerations

Align campaign execution

Identify opportunities across marketplace

Identify opportunities across social commerce

Identify opportunities across emerging channels

Define performance dashboard

Translate data into decisions

Identify growth opportunities

Diagnose performance gaps

Champion experimentation

Improve customer experience

Improve commercial outcomes

Ensure reliable measurement

Ensure reliable tagging

Ensure reliable attribution

Ensure reliable reporting

Partner on technology stack roadmap

Evaluate digital capabilities

Evaluate integration needs

Build disciplined processes

Support continuous improvement

Create accountabilities

Create development plans

Foster culture of ownership

Foster culture of collaboration

Foster culture of continuous improvement

Influence cross-functional stakeholders

Model strategic thinking

Model customer-centricity

Model operational rigor

Model executive communication

How You'll Work.

Team & Collaboration

Executive reviews; Cross-functional stakeholders; Brand stakeholders; Finance stakeholders; Sales stakeholders; IT stakeholders; Product stakeholders; Operations stakeholders; Analytics teams; Data teams; Technology teams; Agency partners; Platform partners

Communication Scope

Executive presentations; Business reviews

Process & Methodology

Roadmap planning, Process excellence, Campaign planning, Site changes, Launch readiness, QA, Post-launch review

Full Job Description

Come Join Us! From apartments in New York to hospitals and stadiums in Dallas, libraries at prestigious universities to creating modern retail experiences, our teams contribute architectural glass and building products to projects that shape the way people live, work, heal, learn, and play. At OBE, the work of our employees truly matters. With over 6,500 employees, we operate more than 80 manufacturing and distribution facilities in five countries. You can see some of our favorite projects here. Start your journey with OBE and help us build the future. Position Summary The Director, eCommerce identify risks, opportunities, and scenarios to achieve business commitments. · Represent the digital business in executive reviews, presenting performance, insights, tradeoffs, and investment recommendations. Digital Marketing Leadership · Lead integrated digital marketing across paid search, paid social, SEO, affiliate, display, content, email, and lifecycle marketing. · Set channel strategy, budget allocation, audience targeting, testing plans, and attribution frameworks to maximize growth and ROI. · Drive demand generation strategies that increase qualified traffic, improve funnel quality, and support revenue and brand objectives. · Oversee agency and platform partners, ensuring strong performance management, innovation, and contract value realization. eCommerce & Onsite Performance · Own the performance of the eCommerce experience, including conversion, average order value, cart completion, site merchandising, personalization, and content effectiveness. · Partner with Product, UX, Technology, and Operations to prioritize the site roadmap and deliver improvements in speed, navigation, search, checkout, mobile experience, and accessibility. · Lead promotional, merchandising, and digital calendar planning to align product priorities, inventory considerations, and campaign execution. · Identify and execute opportunities across marketplace, social commerce, and emerging digital

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