Keller Executive Search
Digital Journalism
Director,DigitalJournalism&AudienceGrowth
Neural analysis suggests this role is
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“Director, Digital Journalism & Audience Growth at Keller Executive Search. Skills: Digital Journalism, Audience Growth, Digital Publishing. Lead digital journalism growth strategy. Partner with editorial leaders”
What You'll Achieve.
expanding audience reach; strengthening digital journalism output; building sustainable engagement; improve reach; improve engagement; improve loyalty; improve conversion; improve user experience; improve audience retention; Identify growth opportunities
Industry & Context.
Analytical
What They're Looking For.
Must Have
Senior experience in digital journalism, Senior experience in audience development, Senior experience in editorial product, Senior experience in media growth, Senior experience in digital publishing strategy, understanding of publishing metrics, understanding of engagement funnels, understanding of SEO, understanding of newsletters, understanding of social platforms, understanding of audience segmentation, Experience working closely with editorial teams, Ability to balance audience growth with editorial standards, leadership skills, experience managing remote teams, Analytical, collaborative
What You'll Do.
Lead digital journalism growth strategy
Partner with editorial leaders
Oversee audience insights
Oversee experimentation
Oversee performance reporting
Develop strategies for newsletters
Develop strategies for SEO
Develop strategies for social distribution
Develop strategies for content discovery
Develop strategies for reader engagement
Support digital product initiatives
Manage a team of professionals
How You'll Work.
Team & Collaboration
work closely with editorial teams; work closely with product teams; work closely with data teams; work closely with newsletter teams; work closely with social teams; work closely with membership teams; working across editorial functions; working across product functions; working across marketing functions; working across leadership functions
Full Job Description
Keller Executive Search is conducting a confidential search for an **Executive Director, Digital Journalism & Audience Growth** on behalf of a digital journalism and publishing client. This fully remote senior leadership role will focus on expanding audience reach, strengthening digital journalism output, and building sustainable engagement across channels. Our client is seeking a digital media leader who understands quality journalism, audience behavior, digital distribution, and the importance of building loyal readership around serious, high-value content. The successful candidate will work closely with editorial, product, data, newsletter, social, and membership teams. ### Key requirements * Lead digital journalism growth strategy across web, newsletters, search, social, audio, events, and emerging platforms. * Partner with editorial leaders to improve reach, engagement, loyalty, and conversion. * Oversee audience insights, analytics, experimentation, and performance reporting. * Develop strategies for newsletters, SEO, social distribution, content discovery, and reader engagement. * Support digital product initiatives that improve user experience and audience retention. * Manage a team of audience, digital, and engagement professionals. * Identify growth opportunities while maintaining editorial quality and credibility. **Requirements** * Senior experience in digital journalism, audience development, editorial product, media growth, or digital publishing strategy. * Strong understanding of publishing metrics, engagement funnels, SEO, newsletters, social platforms, and audience segmentation. * Experience working closely with editorial teams in a quality journalism environment. * Ability to balance audience growth with editorial standards. * Strong leadership skills and experience managing remote teams. * Analytical, collaborative, and comfortable working across editorial, product, marketing, and leadership functions. **Benefits** * Medical, dental, and vision co
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