ThoughtSpot
Director,DigitalGrowthMarketing
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“Director, Digital Growth Marketing at ThoughtSpot. Skills: Digital growth marketing, Paid media, Organic search, AI-forward mindset. Lead digital growth programs across paid media, organic search, and key conversion paths. Directly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across channels”
What You'll Achieve.
Drive measurable results across digital channels; Ensure digital programs are aligned to campaign priorities, GTM motions, and product launches; Help improve conversion journeys, strengthen measurement, and evolve the tools and workflows that support efficient, scalable growth; Ensure alignment to business priorities, clear execution, and visibility into performance; Ensure organic search performance supports broader traffic, conversion, and pipeline goals; Strengthen measurement across digital programs, including campaign tracking, reporting consistency, attribution inputs, and lead quality visibility; Translate performance data into clear insights and recommendations, including reporting on spend efficiency, conversion performance, lead quality, and pipeline contribution; Identify opportunities to improve channel performance and growth based on data, market signals, and business priorities; Use AI tools to prototype, iterate, and improve performance creative more efficiently, and bring forward new ideas for how AI can improve digital execution and growth
Industry & Context.
Analytical skills and confidence using performance data to make decisions, identify tradeoffs, and guide investment
What They're Looking For.
Must Have
Significant experience in digital or growth marketing, ideally in B2B SaaS or a high-growth technology company, Deep expertise across paid social, paid search, display, and video, understanding of organic search and how it contributes to traffic, conversion, and pipeline growth, Experience managing paid media agencies directly, with a handle on strategy, execution, communication, and budget discipline, analytical skills and confidence using performance data to make decisions, identify tradeoffs, and guide investment, Experience working cross-functionally with marketing, sales, web, and creative teams, understanding of digital conversion strategy, landing page alignment, campaign tracking, SEO, and measurement fundamentals, Ability to manage budgets and forecasts carefully while adapting quickly to changing performance trends, An AI-forward mindset, with the ability to apply AI tools and workflows in practical ways that improve speed, execution quality, creative iteration, and campaign performance, communication and project management skills, Comfort operating in a fast-moving environment with a high bar for execution, Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality., Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality., Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions., Write effective prompts to get the most accurate and creative results from AI tools., Curiosity in exploring new AI tools, Adaptability to quickly learn and implement new, emerging AI technologies, Critical thinking to know when to identify when AI should be used versus when human judgement is necessary
What You'll Do.
Lead digital growth programs across paid media
and key conversion paths
Directly manage the paid media agency
performance management
and optimization across channels
Manage and support the team member who oversees the organic search agency
ensuring alignment to business priorities
and visibility into performance
Guide paid programs across search
and other relevant acquisition channels
Set direction on channel investment
and performance priorities across digital programs
Improve digital conversion journeys by aligning audience strategy
and funnel follow-through
Oversee organic search performance and ensure it supports broader traffic
Strengthen measurement across digital programs
including campaign tracking
reporting consistency
and lead quality visibility
Translate performance data into clear insights and recommendations
including reporting on spend efficiency
conversion performance
and pipeline contribution
Identify opportunities to improve channel performance and growth based on data
and business priorities
Partner with design and marketing teams to use AI tools to prototype
and improve performance creative more efficiently
and bring forward new ideas for how AI can improve digital execution and growth
How You'll Work.
Team & Collaboration
Work closely with product marketing, integrated marketing, sales, web, design, and regional marketing teams to ensure digital programs are aligned to campaign priorities, GTM motions, and product launches; Partner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launches; Partner with design and marketing teams to use AI tools to prototype, iterate, and improve performance creative more efficiently, and bring forward new ideas for how AI can improve digital execution and growth
Communication Scope
Communication skills
Process & Methodology
Project management skills
Full Job Description
The Role ThoughtSpot is looking for a Director, Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths. This is a hands-on, player-coach role for a leader who can set direction, stay close to execution, and drive measurable results across digital channels. You will directly manage our paid media agency across search, paid social, display, and video, while also managing a team member who oversees our organic search agency. You will work closely with product marketing, integrated marketing, sales, web, design, and regional marketing teams to ensure digital programs are aligned to campaign priorities, GTM motions, and product launches. You will also help improve conversion journeys, strengthen measurement, and evolve the tools and workflows that support efficient, scalable growth. We’re looking for someone who is AI-forward in how they work and how they think about growth, using AI to improve speed, decision-making, creative development, and campaign performance. ## **What You Will Do** * Lead ThoughtSpot’s digital growth programs across paid media, organic search, and key conversion paths * Directly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across channels * Manage and support the team member who oversees the organic search agency, ensuring strong alignment to business priorities, clear execution, and visibility into performance * Guide paid programs across search, paid social, display, video, and other relevant acquisition channels * Set direction on channel investment, budget allocation, and performance priorities across digital programs * Partner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launches * Improve digital conversion journeys by aligning audience strategy, messaging, content, landing p
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