Director,DigitalExperience

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community. ## **The Role** AspenTech is looking for a Director of Digital Experience to own and evolve the company's web presence across corporate, product, and customer-facing properties. This role reports to the VP of Marketing and sits at the intersection of brand, lead generation, user journeys and technology, working cross-functionally with Marketing, IT, Product and customer-facing organizations. The right candidate has done this before in a B2B environment, knows what it takes to run a web program at scale, and is comfortable operating where strategy meets execution. ## **Your Impact** * The end-to-end digital experience across AspenTech's corporate website, microsites, and customer portals * A dedicated web team, providing day-to-day leadership, direction, and development * The relationship with IT Applications, translating marketing needs into technical requirements and vice versa * Web performance: traffic, engagement, conversion, and lead quality, tracked and reported with rigor * The roadmap for UX improvement, informed by analytics, A/B testing, and direct user research * Digital brand expression, ensuring AspenTech's positioning is reflected consistently across all web properties, including a cutting-edge digital presence in AI **What You 'll Work On** This role is responsible for elevating AspenTech's web presence to match the company's market position as a leader in asset optimization software and industrial AI. That means owning the full user journey across d