Astrazeneca
Director,DigitalExcellenceandAmplification(12MonthContract)
“Director, Digital Excellence and Amplification (12-Month Contract) at Astrazeneca. Skills: Digital campaign frameworks, Paid media strategies, Agency leadership, Measurement expertise. Lead development of digital campaign frameworks. Rollout digital campaign frameworks”
What You'll Achieve.
Deliver measurable impact; Build sustainable capabilities; Drive consistency; Drive speed; Drive performance; Ensure consistent adoption; Ensure compliant deployment; Ensure efficient deployment; Enable repeatable delivery; Drive adoption; Realize value at scale; Align around shared goals; Deliver performance uplift; Deliver effective governance; Deliver operational efficiency; Deliver capability building
Industry & Context.
Troubleshooting; Optimization
What They're Looking For.
Must Have
10+ years digital marketing, 5+ years leading cross functional experience, Experience managing agency ecosystems, Experience with campaign analytics, Experience with tagging/taxonomy, Experience with experimentation frameworks, Familiarity with privacy, Familiarity with regulatory, Familiarity with GNS, Solid understanding of social media platforms, Solid understanding of marketing platforms, Excellent stakeholder management, Excellent change ability
Nice to Have
Bachelor's degree or equivalent experience, Advanced degree in Marketing, Advanced degree in Business
What You'll Do.
Lead development of digital campaign frameworks
Rollout digital campaign frameworks
Own digital agency ecosystem
Coordinate digital agency ecosystem
Define paid media strategies
Govern paid media strategies
Develop digital playbooks
Maintain digital playbooks
Establish operating models
Embed test-and-learn approaches
Embed continuous improvement
Drive cross-functional orchestration
Align content operations
Align regional stakeholders
Partner with Brand teams
Align success indicators
Align north star metrics
Collaborate with analytics teams
Implement consistent taxonomy
Implement consistent tagging
Implement consistent dashboards
Implement media mix modelling
Implement attribution
Implement optimization cadences
Ensure adherence to regulatory requirements
Ensure adherence to privacy requirements
Ensure adherence to GNS requirements
Lead change management
Lead enablement activities
Drive adoption of frameworks
Drive adoption of tools
Realize value at scale
Monitor return on investment
Ensure adoption of Centre of Digital Excellence frameworks
Deliver performance uplift
Deliver effective governance
Deliver operational efficiency
Deliver capability building
How You'll Work.
Team & Collaboration
Cross-functional orchestration; Partner with Brand teams; Collaborate with analytics teams; Engaging face-to-face; Work across teams; Work across functions; Work across globe
Communication Scope
Stakeholder management; Communication
Process & Methodology
Operating models, Workflows, SLAs, RACI
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