M Booth
Consumer Lifestyle
Director,Digital
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“Director, Digital at M Booth. Skills: Social media strategy, Digital strategy, Influencer marketing, Paid social. Develop integrated social strategies. Execute integrated social strategies”
Industry & Context.
Unleashing insights; Unlock ideas; Actionable insights
What They're Looking For.
Must Have
6+ years digital and social media experience, Experience driving brand's social media strategy, Experience developing social media strategies, Experience developing social media playbooks, Experience overseeing social media content production, Experience overseeing creative teams, Experience overseeing photoshoots, Experience overseeing video shoots, Experience overseeing influencer marketing programs, Experience overseeing influencer marketing campaigns, Experience overseeing paid social programs, Excellent written communication skills, Excellent verbal communication skills, Excellent presentation skills, Excels at client service, Provides strategic counsel, Provides thoughtful counsel, Good manager, Good mentor, Organized project leader, Communicative project leader, Good time management, Good project management, Self-directed, Takes ownership of projects, Follows projects through, Manages up effectively
Nice to Have
Experience managing digital initiatives, Web development experience, App development experience, Chat bot experience, Innovative use of emerging technology experience, CRM experience, Email marketing experience
What You'll Do.
Develop integrated social strategies
Execute integrated social strategies
Create new relevance for brands
Build digital playbooks
Build social playbooks
Combine paid strategies
Combine earned strategies
Combine organic strategies
Translate memes into activations
Translate moments into activations
Translate behaviors into activations
Shape platform-specific campaigns
Inform influencer marketing efforts
Partner with influencer team
Build authentic partnerships
Serve as day-to-day client lead
Anticipate client needs
Provide counsel on cultural relevance
Provide counsel on platform optimization
Present campaign ideas
Present strategic recommendations
Present performance insights
Partner with third-party vendors
Oversee community management strategies
Guide brand response tone
Keep conversations relevant
Keep conversations engaging
Develop engaging social content
Align content with best practices
Align content with emerging trends
Establish measurement frameworks
Evaluate campaign success
Lead real-time reporting
Provide actionable insights
Optimize performance mid-flight
Monitor platform updates
Monitor algorithm changes
Evolve strategies with trends
How You'll Work.
Team & Collaboration
Collaborate with creative teams; Collaborate with digital teams; Collaborate with media teams; Partner with influencer team; Work with creators; Partner with third-party vendors; Work closely with creative teams
Communication Scope
Written communication; Verbal communication; Presentation skills; Client communication; Reporting
Process & Methodology
Project management, Time management
Full Job Description
Who We Are: At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. We have an immediate opening for a Digital Director to join our Consumer Lifestyle Team. We believe in creativity and thoughtful strategy with the ability to be both nimble and intentional to deliver exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle and CPG space, supporting breakthrough marketing efforts on a team that blends PR, influencer and digital work. What You’ll Do: As Director, Digital you will support its rapidly growing Lifestyle practice working on a range of consumer brands ranging within the food/beverage, home, travel, and wine/spirits sectors. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients. Social-First Strategy & Execution Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space. Build tailored digital and social playbooks that combine paid, earned, and organic strategies, ensuring brands show up authentically. Stay obsessed with social trends—from TikTo
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