WPP
Marketing and Communications
Director,DigitalA/VMeasurement
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“Director, Digital A/V Measurement at WPP. Skills: Digital A/V Measurement, AdTech Expertise, Product Thinking, Measurement Knowledge. Execute global digital A/V measurement strategy. Define standards for cross-screen video measurement”
What You'll Achieve.
Deliver transformational growth; Integrate measurement frameworks; Drive innovation; Build and scale capability; Ensure consistent methodology delivery; Establish global guidelines; Support client teams; Drive adoption of advanced frameworks; Demonstrate business outcomes; Enhance attribution and MMM inputs; Ensure flawless execution
Industry & Context.
Troubleshooting; Escalation support
What They're Looking For.
Must Have
Proven experience in digital media, Proven experience in AdTech, Proven experience in marketing analytics, Focus on digital A/V measurement, Experience in digital ad measurement, Experience in product management, Experience in ad ops, Experience in marketing science, Global, matrixed organisation experience, Agency environment experience, Excellent understanding of digital video ecosystem, Excellent understanding of cross-screen measurement, Excellent understanding of identity solutions, Excellent understanding of clean room technologies, Strategic thinker, Hands-on technical understanding of pixel implementation, Hands-on technical understanding of SDKs, Hands-on technical understanding of server-to-server tracking, Hands-on technical understanding of A/V platform analytics, Excellent communication skills, Excellent collaboration skills, Operationally minded, Focus on quality, Focus on consistency, Focus on scalable delivery, Knowledge of data privacy regulations, Knowledge of security regulations
Nice to Have
Experience in conducting RFIs, Experience in negotiating contracts, Experience in managing partnerships
What You'll Do.
Execute global digital A/V measurement strategy
Define standards for cross-screen video measurement
Define standards for CTV measurement
Define standards for digital audio measurement
Define standards for programmatic A/V planning
Integrate A/V measurement frameworks into omnichannel planning
Integrate A/V measurement frameworks into attribution tools
Drive innovation through AI-powered forecasting
Drive innovation through attention metrics
Drive innovation through cross-channel video optimisation
Build digital A/V measurement capability across markets
Scale digital A/V measurement capability
Develop specialist measurement communities
Support specialist measurement communities
Establish global guidelines for A/V campaign tracking
Establish global guidelines for viewability measurement
Establish global guidelines for fraud detection
Establish global guidelines for brand safety measurement
Support global client teams with A/V measurement strategy
Support global client teams with solution design
Support global client teams with activation excellence
Participate in discussions with clients
Participate in discussions with broadcasters
Participate in discussions with digital platforms
Participate in discussions with JICs
Drive adoption of advanced A/V measurement frameworks
Demonstrate business outcomes
Contribute measurement expertise to pitches
Contribute measurement expertise to digital transformation programmes
Contribute measurement expertise to global client solutions
Manage relationships with measurement vendors
Ensure A/V measurement stack is competitive
Ensure A/V measurement stack is scalable
Ensure A/V measurement stack is cookieless-ready
Ensure A/V measurement stack is privacy-compliant
Enhance attribution inputs
Govern measurement quality
Govern data consistency
Govern delivery standards across campaigns
Ensure flawless execution of measurement setups
Provide troubleshooting support
Provide escalation support
How You'll Work.
Team & Collaboration
Partner with WPP Open; Partner with WPP Media MM&A; Partner with agency teams; Collaborate with AdTech engineering; Collaborate with Marketing Science; Collaborate with Data Strategy teams; Collaborate with cross-functional teams; Engage stakeholders across markets; Engage stakeholders across disciplines
Communication Scope
Client presentations; Stakeholder engagement
Process & Methodology
Roadmap development
Full Job Description
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we’re hiring: WPP is accelerating its global digital Audio/Visual (A/V) capability — integrating Connected TV (CTV), online video (OLV), social video, and addressable TV into a unified, AI‑enabled media measurement ecosystem. We are seeking a Director, Digital A/V Measurement to lead the strategy, development, and adoption of our digital video and audio measurement solutions across markets, clients, and platforms. This is a high‑impact leadership role for someone who combines deep AdTech expertise, product thinking, and hands‑on measurement knowledge with the ability to influence stakeholders across a global matrix. What you’ll do: Reporting to the Global Head of Marketing Science - Client Strategy, you will: Product & Innovation Leadership: Contribute to and execute the global digital A/V measurement strategy and roadmap, ensuring alignment with digital media trends and client needs. Define standards for cross-screen video measurement, CTV, digital audio, and programmatic A/V planning. Partner with WPP Open, WPP Media MM&A, and agency teams to integrate robust A/V measurement frameworks into omnichannel planning and att
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