Replicant
SaaS
Director,DemandGeneration
Neural analysis suggests this role is
optimal for Director candidates.
“Director, Demand Generation at Replicant. Skills: Demand generation, Pipeline strategy, Account-based marketing. Own marketing-led pipeline strategy. Build scalable top-of-funnel engine”
What You'll Achieve.
Scale marketing-led pipeline; Accelerate growth; Drive measurable ROI; Drive pipeline growth; Improve conversion rates; Increase account coverage; Drive account penetration; Drive opportunity creation; Increase engagement; Accelerate buying cycles; Create opportunities; Contribute to pipeline generation; Contribute to account progression; Maximize pipeline impact
Industry & Context.
Analytical skills; Operational skills; Translate data into action
What They're Looking For.
Must Have
7+ years experience in Demand Generation, Experience owning pipeline targets, Experience partnering with Sales, Experience leading account-based marketing, Proven people management experience, Analytical and operational skills, Excellent communication skills, Stakeholder management skills
Nice to Have
Experience in SaaS, Experience in AI, Experience in enterprise software, Experience in contact center technology
What You'll Do.
Own marketing-led pipeline strategy
Build scalable top-of-funnel engine
Partner cross-functionally with Sales
Partner with Brand Marketing
Partner with Product Marketing
Ensure full-funnel alignment
Lead high-performing team
Set strategy for pipeline growth
Set frameworks for pipeline growth
Set KPIs for pipeline growth
Own opportunity pipeline targets
Own pipeline targets across business
Develop strategies for pipeline growth
Execute strategies for pipeline growth
Drive measurable pipeline growth
Improve conversion rates
Increase coverage across target accounts
Operate with Business Development leadership
Drive coordinated account penetration
Drive opportunity creation
Establish shared goals
Establish feedback loops
Lead account-based marketing strategy
Build highly targeted programs
Accelerate buying cycles
Create opportunities within priority accounts
Own event marketing strategy
Own field marketing strategy
Contribute directly to pipeline generation
Contribute to account progression
Develop high-performing team
Create clear priorities
Create accountability
Create operating rhythms
Foster culture of ownership
Foster culture of speed
Foster culture of continuous improvement
Partner with Brand teams
Partner with Product Marketing teams
Partner with Content teams
Bring campaigns to market
Support pipeline goals
Ensure messaging works together
Ensure content works together
Ensure events work together
Ensure outbound works together
Ensure digital programs work together
Build data-driven demand generation engine
Provide clear visibility into performance
Identify opportunities
Maximize pipeline impact
Partner with Business Development
Partner with Revenue Operations
Partner with Product Marketing
Partner with Executive Leadership
Ensure organization focused on growth
How You'll Work.
Team & Collaboration
Cross-functional alignment; Sales and BDR partnership; RevOps partnership; Brand and Product Marketing partnership; Executive Leadership alignment
Communication Scope
Stakeholder management
Full Job Description
At Replicant, we believe AI should work for people, starting with customer service. That’s why we built a platform that helps contact centers resolve more requests, proactively identify issues, and improve agent performance with AI-powered conversation intelligence and AI agents that act like your best reps. Our AI agents handle millions of calls every month for Fortune 500 companies and high-growth innovators. From processing payments to booking appointments and authenticating users, they help customers get what they need instantly, 24/7. Meanwhile, our real-time conversation insights help contact center leaders coach better and improve every interaction. We’re leading the shift from legacy systems to AI-first service, powered by large language models (LLMs) and designed for enterprise scale, security, and empathy. If you’re excited by the potential of LLMs, voice AI, and building category-defining technology with a kind, ambitious team, you’ll love it here. Replicant is seeking a Director of Demand Generation to own and scale our marketing-led pipeline strategy and execution. In this role, you’ll build and lead a scalable top-of-funnel engine that accelerates growth, engages our target buyers, and drives measurable ROI across digital, ABM, and field channels. You’ll partner cross-functionally with Sales, BDRs, RevOps, and Brand & Product Marketing to ensure full-funnel alignment — from awareness to opportunity creation and progression. You’ll lead a high-performing team of three strong individual contributors (Demand Gen, ABM, and Field Marketing), setting the strategy, frameworks, and KPIs that fuel predictable, marketing-sourced pipeline growth. The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or data-driven technology company, bringing a mix of strategic leadership, analytical rigor, and hands-on execution. This role will report into the VP of Marketing. What you’ll do Pipeline & Revenue Generation Own marketing-
Applying for this Director, Demand Generation role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Replicant?
Real rants from real employees. Read before you apply.