Semtech
Tech / AI / Software
Director,DemandGeneration
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“Director, Demand Generation at Semtech. Skills: Demand Generation Strategy, Team Leadership, B2B Marketing, Data-Driven Marketing, Pipeline Generation. Lead, mentor, and develop a team of 6–8 marketers across ABM, channel marketing, digital and outbound marketing, and web experience. Foster a culture of innovation, data-driven decision-making, and continuous improvement across the team”
What You'll Achieve.
accelerating pipeline; strengthening Semtech’s market positioning; connecting our technology to the customers who need it most; drives qualified pipeline; supports Semtech’s revenue objectives; measurable pipeline contribution; connect marketing activities to pipeline and revenue outcomes
Industry & Context.
analytical mindset; translate data into actionable decisions; use data to drive program optimization and resource decisions
What They're Looking For.
Must Have
10+ years of progressive marketing experience in B2B technology companies, 4+ years in a people management role, Demonstrated success developing and mentoring marketing teams, including early-career professionals, Proven track record of building and executing demand generation programs that drive measurable pipeline contribution, Experience managing across multiple marketing disciplines, including ABM, digital marketing, channel marketing, and web, analytical mindset with the ability to establish measurement frameworks and translate data into actionable decisions
Nice to Have
Advanced degree in Marketing, Business Administration, or related field, Experience in marketing automation platforms (Marketo, Hubspot, Eloqua) and CRM systems (Salesforce), Hands-on experience with ABM familiarity with Propensity and Pathfactory preferred, Experience in semiconductor, enterprise technology, or related high-tech industries, executive communication and cross-functional collaboration skills, Experience managing digital agency relationships and co-marketing programs
What You'll Do.
and develop a team of 6–8 marketers across ABM
digital and outbound marketing
Foster a culture of innovation
data-driven decision-making
and continuous improvement across the team
Conduct performance reviews and professional development planning for team members
Coach the Web Manager toward expanded ownership and eventual people leadership of the web experience function
Recruit and develop top marketing talent across demand generation functions
Partner with HR on performance management
compensation discussions
and organizational development
Develop and execute an integrated demand generation strategy aligned with Semtech’s three-year marketing plan and commercial objectives across Tier 1
and mass market segments
Establish clear KPIs and attribution models for demand generation activities
building toward full-funnel measurement and marketing ROI reporting
Manage the demand generation budget
ensuring optimal resource allocation across programs
and agency relationships
Collaborate closely with the VP of Corporate Marketing & Communications
and the brand and communications team to align programs with business priorities
Oversee the digital agency relationship
ensuring performance against program goals
Oversee multi-channel marketing programs across ABM
digital and outbound marketing
Guide the team in designing and optimizing ABM programs targeting Tier 1 enterprise accounts and Tier 2 segment campaigns
Ensure seamless integration of the marketing technology stack
including marketing automation
Drive vertical market campaign execution across high-priority industries
in partnership with the brand team
Oversee the web experience function to ensure Semtech’s digital properties support segment-specific buyer journeys and ABM-capable experiences
Establish and maintain baseline performance metrics across all demand generation functions
Implement tracking and attribution infrastructure to connect marketing activities to pipeline and revenue outcomes
Conduct regular performance reviews and use data to drive program optimization and resource decisions
Build toward predictive analytics capabilities in alignment with the three-year marketing plan roadmap
How You'll Work.
Team & Collaboration
Partner with HR on performance management, compensation discussions, and organizational development; Collaborate closely with the VP of Corporate Marketing & Communications, sales leadership, and the brand and communications team to align programs with business priorities; Drive vertical market campaign execution across high-priority industries, in partnership with the brand team
Communication Scope
executive communication
Full Job Description
**Location:** Hybrid, Richmond, BC **Our Team:** Are you a strategic marketing leader who thrives on developing talent and building high-performing teams? Semtech’s corporate marketing and communications team is looking for a director who can grow and mentor a team of talented marketers while driving demand across our B2B customer segments. We are dedicated to accelerating pipeline, strengthening Semtech’s market positioning, and connecting our technology to the customers who need it most. Let’s build something great together. **Job Summary:** The Director of Demand Generation will lead Semtech’s B2B demand generation function, overseeing a team of 6–8 marketers across ABM, channel marketing, digital and outbound marketing, and web experience. This role is responsible for developing and executing an integrated demand generation strategy that drives qualified pipeline and supports Semtech’s revenue objectives across Tier 1, Tier 2, and mass market segments. The ideal candidate is an experienced people leader with a strong track record of developing early-career and mid-level marketers, building high-performing teams, and executing data-driven marketing programs in the B2B technology space. **Responsibilities:** Team Management * Lead, mentor, and develop a team of 6–8 marketers across ABM, channel marketing, digital and outbound marketing, and web experience, with varying levels of experience from early-career to mid-level professionals * Foster a culture of innovation, data-driven decision-making, and continuous improvement across the team * Conduct performance reviews and professional development planning for team members * Coach the Web Manager toward expanded ownership and eventual people leadership of the web experience function * Recruit and develop top marketing talent across demand generation functions * Partner with HR on performance management, compensation discussions, and organizational development Strategic Leadership * Develop and execute an integrated
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