Westgate Resorts
Casino
DirectorDatabaseMarketing
“Director Database Marketing at Westgate Resorts. Skills: Database marketing programs, Direct marketing strategy, Customer list management, Customer record integrity, Prospect and retention marketing programs. Oversee all database marketing programs. Maintain customer lists and casino player files to enhance revenue”
What You'll Achieve.
Enhance revenue; Attract new customers; Maintain and retain existing customers; Consistently yield the most profitable mix of business
Industry & Context.
Resolve complications and complaints by conducting thorough research of the situation and the most effective solutions; Make decisions and take action based on previous experience and judgment, sometimes revising procedures to accommodate unusual situations
Ability to maintain attendance in conformance with standards, Ability to maintain a neat, clean and well-groomed appearance
What They're Looking For.
Must Have
Must be 21 years or older, Ability to obtain and maintain all necessary licensing, Five or more years related experience, Advanced knowledge of Database software required including Microsoft Access, Proficient in computers, including database applications, e-mails and Internet, Thorough knowledge and understanding of player tracking and analysis system, Must be able to meet with various outside agencies and vendors on a professional level
Nice to Have
Bachelor’s degree preferred
What You'll Do.
Oversee all database marketing programs
Maintain customer lists and casino player files to enhance revenue
Develop effective direct mail programs (with advertising agency)
Development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers
Develop new direct marketing strategy
Create department budgets
forecasts and tracks department financials against programs
Prepare proformas and postformas on all marketing programs
Ability to work registration for casino special events and tournaments when needed
Oversee all database marketing projects to ensure accuracy and integrity of all offers
customer lists and customer records
Evaluate and input all marketing customer list requests
Evaluate effectiveness of database marketing efforts and makes recommendations
Develop and execute effective prospect and retention marketing programs for the property
Maintain current operating knowledge of necessary system functions to effectively coordinate database marketing projects
Work closely with related departments to manage and utilize the customer databases to consistently yield the most profitable mix of business
Accurately track redemptions of all database marketing programs
Identify target market segments by demographic and/or psychographic characteristics
Review and evaluate market research to use in anticipating direct marketing programs
Communicate details of direct marketing programs to all internal and corporate operations
and other departments affected by promotional programs
Ensure compliance with all regulatory controls both internal and external including but not limited to the state and federal laws and the Gaming Control Board regulations
Assign and instruct all personnel in details of work
Observe performance and encourage improvement
Monitor workload and make staffing adjustments accordingly
Supervise staff including: selection
counseling & discipline
Ability to organize/prioritize work
work with minimal supervision and multiple interruptions
Respond to guest inquiries
Provide guest satisfaction through assistance
direction and information within hotel guidelines
Perform all other duties as assigned
How You'll Work.
Team & Collaboration
Works closely with related departments to manage and utilize the customer databases; Communicate details of direct marketing programs to all internal and corporate operations, and other departments affected by promotional programs; Ability to relate to all levels of management and employees in verbal/written form
Communication Scope
Communicate in English effectively both verbally and in writing to provide clear direction, instruction and guidance to staff; Communicate details of direct marketing programs to all internal and corporate operations, and other departments affected by promotional programs; Ability to relate to all levels of management and employees in verbal/written form
Process & Methodology
Ability to organize/prioritize work, Meet deadlines, Work with minimal supervision and multiple interruptions
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