Kepler Group
Director,DataStrategy&Analytics
“Director, Data Strategy & Analytics at Kepler Group. Skills: Data Strategy, Analytics, Modeling, Marketing Data Infrastructure. Execute engineered marketing. Harness data and technology”
What You'll Achieve.
Drive efficiency; Drive innovation; Shape audience segments; Predict LTV
Industry & Context.
Advanced analytics; Modeling; Forecasting; Marketing mix modeling; LTV; Media tests; Audience-based experimentation; Geo-based experimentation; Incrementality experimentation
What They're Looking For.
Must Have
6-8 years of experience of working with data for major digital media platforms, Experience managing an internal team of 5-10+ across multiple locations, Experience with advanced analytics and modeling, Design and execution of media tests, Comfort with full stack of modern marketing data infrastructure, Understanding the data’s downstream impact on analytics and insights, Demonstrated understanding of adtech’s influence on targeting and measurement, Expertise in using data and modeling to shape audience segments, Expertise in using data and modeling to predict LTV
Nice to Have
Amazon Marketing Cloud experience, Transferable experience with similar platforms, like LiveRamp, Specific focus on the use of CDPs, Specific focus on the use of online-to-offline solutions, Appetite for learning new technologies, Leveraging AI daily to drive efficiency and innovation
What You'll Do.
Execute engineered marketing
Harness data and technology
Act as clients’ agency of record
Shape audience segments
Coordinate cohesive account strategy
How You'll Work.
Team & Collaboration
Coordinating cohesive account strategy with cross-department leadership
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