Kepler Group
Marketing
Director,DataStrategy&Analytics
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“Director, Data Strategy & Analytics at Kepler Group. Skills: Data Strategy, Analytics Leadership, Client Management, B2B Marketing. Be senior analytics leader. Build client relationships”
What You'll Achieve.
enhance media program optimization; develop a consultative partnership with clients; establish actionable measurement roadmaps; ensure client and company success; drive new business growth
Industry & Context.
advanced analytics and modeling; forecasting; marketing mix modeling; LTV; media tests; incrementality experimentation
Annual Work From Anywhere 4 weeks per year
What They're Looking For.
Must Have
6-8 years of experience, data strategy and analytics, B2B measurement, ABM strategies, media and CRM data, advanced analytics and modeling, forecasting, marketing mix modeling, LTV, media tests, audience and geo-based incrementality experimentation, modern marketing data infrastructure, ETL tools, data storage, querying solutions, adtech's influence, B2B identity resolution, management, AI
Nice to Have
Bombora, Dun and Bradstreet, Intentsify, ZoomInfo, AI
What You'll Do.
Be senior analytics leader
Build client relationships
Partner with stakeholders
Determine business goals
Develop measurement strategies
Advance client measurement programs
Translate analytics into insights
Guide team on insights
Guide evolution of Kip platform
Establish feedback loop
Shape department's approach
Assist Kepler driving growth
How You'll Work.
Team & Collaboration
Build and maintain relationships with senior client stakeholders; Partner with internal and external stakeholders; Coordinate cohesive account strategy with cross-department leadership
Communication Scope
exceptional communication; clear, cohesive insights for senior clients
Full Job Description
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. The Role: Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Retail to spearhead our initiatives across a portfolio of Retail marketing clients. This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities. The successful candidate will lead a talented team, driving innovation and excellence in data analytics to enhance media program optimization, develop a consultative partnership with clients, and establish actionable measurement roadmaps across accounts. The DS&A Director plays a critical role in ensuring client and company success. The position requires strong quantitative aptitude, experience with data-forward client management, business acumen to understand and advanced client marketing goals, and a desire to be part of a tightly-knit team that’s out to change the industry. Key Responsabilities: Be the senior analytics and data leader for a portfolio of brands, focused on B2B marketing, that will require hands-on client management, and exceptional communication and prioritizations ski
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