Wpromote
Data Strategy
Director,DataStrategy(AdobeAnalytics)
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“Director, Data Strategy (Adobe Analytics) at Wpromote. Skills: Data Strategy, Adobe Analytics, Client Management, Leadership. Partner with cross-functional team. Deliver scalable data solutions”
What You'll Achieve.
deliver scalable, high-quality, cross-channel data solutions; deliver high-quality data solutions, insights, and measurement frameworks; inform media mix, audience strategy, and creative performance; make analytical solutions reproducible; integrated into broader client strategies; articulating the differentiated value; consistent adoption of best practices; crafting a consultative sales approach; continually improving and adding service offerings and products; development of standardized approaches to measurement; champion a high-performing, client-first environment
Industry & Context.
translating data into actionable insights; resolve complex and occasionally unprecedented situations
What They're Looking For.
Must Have
8+ years of experience in digital analytics, data strategy, marketing analytics leadership roles, Adobe Analytics, RTCDP, Adobe Experience Cloud, marketing and advertising technology ecosystems, Google Ads, Meta Ads, GA4, dbt, GCP/AWS, data taxonomy governance best practices, translating data into actionable insights, performance marketing, growth strategy context, executive communication, client-facing experience, bridge technical and business perspectives, project management skills, managing multiple teams, mentoring managers and analysts, scalable, reproducible analytical solutions
Nice to Have
Analytics Engineering, Data Engineering, Media Buying, Client Services, Media Mix Modeling, Incrementality Testing, Forecasting, Predictive Analytics, R, Python, SQL, machine learning techniques, data visualization tools, developing or integrating data products, internal analytics platforms, leading analytics teams, performance marketing, digital agency environment
What You'll Do.
Partner with cross-functional team
Deliver scalable data solutions
Lead cross-functional strategy
Manage book of business
Guide data-driven recommendations
Scale new capabilities
Define and implement processes
Pitch new business opportunities
Resolve complex situations
Build internal alignment
Educate and train teams
Evolve Data Strategy offerings
Lead measurement frameworks
Provide thought leadership
Cultivate culture of excellence
Empower and mentor managers
How You'll Work.
Team & Collaboration
Partnering with a cross-functional team of exec-level leaders; Building internal alignment; Educating and training the Client Strategy, Channel, and Executive teams
Communication Scope
Exceptional executive communication; client-facing experience; ability to bridge technical and business perspectives
Process & Methodology
Proven project management skills, managing multiple teams and engagements simultaneously
Full Job Description
## You Will Be Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis. Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio. Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance. Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies. Supporting growth: Pitching new business opportunities by articulating the differentiated value of Wpromote’s Data Strategy & Analytics services and proprietary Polaris solutions. Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions. Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices. Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards Provide thought leadership
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