Director,CreatorGrowth(PLG)

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. About this position: Later is building the most creator-centric growth engine in influencer marketing, and product-led growth is a core pillar of how we scale. We are looking for a Director of Creator Growth (PLG) to own the full-funnel, self-serve creator acquisition and activation motion end to end. This is a senior, high-visibility role that will report directly into the GM of Creator and sit at the intersection of product, marketing, and data to build the systems and programs that bring creators into the Mavely ecosystem and move them from signup to active, revenue-generating participants. You will be responsible for defining the creator PLG strategy, owning the funnel from first touch through activation and retention, and leading a team that runs structured experimentation to find what converts. The ideal candidate has operated inside a developer-facing, consumer, or creator-economy product with a PLG motion, understands how to optimize self-serve funn