Darkroom
Marketing
Director,CreativeStrategy(OrganicSocial)
“Director, Creative Strategy (Organic Social) at Darkroom. Skills: Organic Social, Creative Strategy, Content Creation, AI in Marketing. Lead content strategy and direction. Own content pillars”
What You'll Achieve.
Grow audiences; Sell products and services; Increase creative diversity; Increase volume of creative program; Deliver 50+ new creatives per month; Compound into audience; Compound into affinity; Compound into revenue; Deliver game-changing creative; Build brand worlds; Sell products better; Sell services better; Increase creative diversity; Increase volume of creative program; Deliver 50+ new creatives per month; Scale as needed; Deliver native content; Deliver elevated creative direction; Deliver data-backed content frameworks; Grow audiences through video; Sell products through video; Keep brand relevant; Move numbers; Improve results over time; Raise floor on quality; Raise floor on speed; Scale without losing rigor
Industry & Context.
Data analysis; Content iteration; Performance iteration; Problem solving
What They're Looking For.
Must Have
Deep experience building platform-native content strategies, Fluency across Instagram and TikTok, Dive deep into feed and give tactical feedback, Understand brand world-building, content systems, organic distribution, Hyper-focused on earned attention, Building owned channels that compound into audience, affinity, revenue, Expertise in organic social, Building content strategies, Creative direction, Building an organic social engine, Deliver game-changing creative, Build brand worlds, Sell products and services, Increase creative diversity, Use multiple ad formats, Increase volume of creative program, Deliver 50+ new creatives per month, Be at forefront of social-first creative, Be at forefront of AI in marketing, Join team building best creative content culture, Work directly on Creative Team, Output content, Work with Social Commerce team, Brief creator and UGC content, Work with Paid Media team, Identify organic winners worth scaling into paid, Work will be front door to each brand, Thrive at intersection of creativity, AI, platform fluency, Combine bold visual storytelling with data-informed content decisions, Report to Director of Creative, Lead Designers and Editors, Execute organic assets across formats, Deliver high volume of native content, Deliver elevated creative direction, Deliver data-backed content frameworks, Lead high-tempo content strategy and direction, Lead full-funnel organic programs, Own content pillars, Own editorial calendars, Own creative direction, Own briefing process end-to-end, Deliver expert advice, concepts, directions, briefs, Grow audiences, Sell products through native short-form video, Own each brand's social voice and presence, Direct community management, Direct trend response, Direct rapid-turnaround content, Translate client's brand strategy and platform data, Translate into clear, compelling content concepts, Adapt content to move numbers, Brief Designers and Editors on asset creation, Jump into Figma to shape up layout, Whip up edit in CapCut, Present content work and channel strategy, Present to stakeholders and clients, Monitor platform data, Monitor social listening, Inform content iterations, Improve results over time, Establish processes, systems, content frameworks, Raise floor on quality and speed, Continuously refine Organic Social service, Scale without losing rigor, Give crisp, actionable feedback to designers and editors, Navigate pushback from clients, Turn vague goals into testable content concepts, Track results, Call the next iteration without hand-holding, Comfortable in Figma including Auto Layout, components, systems, Comfortable in Adobe Creative Suite, Comfortable in short-form editing tools, No organic social growth experience on Instagram or TikTok, No portfolio link or no organic performance context, Strategy-only with no hands-on content creation ability, Not excellent in client presentation and channel storytelling
What You'll Do.
Lead content strategy and direction
Own editorial calendars
Own creative direction
Deliver expert advice
Sell products through video
Own brand's social voice
Own brand's social presence
Direct community management
Direct trend response
Direct rapid-turnaround content
Translate brand strategy into concepts
Translate platform data into concepts
Adapt content to move numbers
Brief Designers on asset creation
Brief Editors on asset creation
Create assets including video
Create assets including carousels
Create assets including Stories
Create assets including motion
Create assets including storyboards
Shape up layout in Figma
Whip up edit in CapCut
Present channel strategy
Monitor platform data
Monitor social listening
Inform content iterations
Improve results over time
Identify organic winners
Promote winners into paid
Establish content frameworks
Raise floor on quality
Refine Organic Social service
Scale service without losing rigor
Give feedback to designers
Give feedback to editors
Navigate pushback from clients
Turn goals into concepts
Call the next iteration
How You'll Work.
Team & Collaboration
Work with Social Commerce team; Work with Paid Media team; Work with Creative Team; Collaborate with Designers; Collaborate with Editors; Collaborate with team on data; Collaborate with team on listening
Communication Scope
Executive presentations; Client presentations; Channel storytelling; Public speaking
Process & Methodology
Editorial calendars, Briefing process, Content frameworks
Applying for this Director, Creative Strategy (Organic Social) role?
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