Smartsheet
Tech / AI / Software
Director,Creative
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“Director, Creative at Smartsheet. Skills: Creative Strategy, Demand Generation, Performance Marketing, Team Leadership, Brand Consistency. Defining and executing the creative vision that drives demand and pipeline growth for the company. Ensuring that brand identity is consistently and compellingly represented across all channels”
What You'll Achieve.
Drives demand and pipeline growth for the company; Ensure brand identity is consistently and compellingly represented across all channels; Generate measurable impact; Raise the quality and velocity of creative output across the organization; Drive awareness, engagement, and pipeline across the funnel; Produce great work at scale; Creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage; Continuously optimize creative output; Delivering on-time without sacrificing quality; Connect creative decisions to business outcomes
Industry & Context.
translate marketing and business objectives into creative programs that generate measurable impact; using performance data, A testing, and audience insights to continuously optimize creative output; prioritizing ruthlessly
What They're Looking For.
Must Have
12+ years of B2B creative and design experience, with meaningful time spent in demand generation or performance marketing contexts, Demand-Centric Track Record: Demonstrated success producing creative that drives measurable pipeline impact, not just brand awareness in high-growth B2B environments, In-House Builder: Experience standing up or scaling an internal creative function, with a clear bias toward building capability inside the organization rather than defaulting to agencies, Campaign Fluency: Hands-on familiarity with integrated demand campaigns understanding how creative works across paid, owned, and earned channels to move buyers through the funnel, Enterprise Expertise: Ability to tailor messaging and creative for complex buying committees, multiple personas, and long sales cycles, Builder Mentality: Comfortable with ambiguity, energized by building process from the ground up, and able to lead cross-functional teams without heavy infrastructure, B2B SaaS experience strongly preferred, Proven experience leading creative teams in a demand generation or performance marketing environment portfolio demonstrating campaign creative across digital channels (paid media, email, landing pages, social) with clear connection to pipeline or conversion outcomes, Excellent leadership and team-building skills, with a track record of developing in-house creative capability and reducing agency dependency, Deep understanding of B2B buyer journeys, audience segmentation, and how creative adapts across funnel stages, Fluency in creative performance metrics and the ability to use data to inform and iterate on creative strategy, Proficiency in creative tools including Adobe Creative Suite, Figma, and emerging AI-assisted design tools, project management instincts able to manage high creative volume, competing priorities, and tight timelines, Clear, persuasive communicator who can connect creative rationale to marketing and business goals
Nice to Have
portfolio demonstrating campaign creative across digital channels (paid media, email, landing pages, social) with clear connection to pipeline or conversion outcomes, Emerging AI-assisted design tools
What You'll Do.
Defining and executing the creative vision that drives demand and pipeline growth for the company
Ensuring that brand identity is consistently and compellingly represented across all channels
Translating marketing and business objectives into creative programs that generate measurable impact
Leading and growing an in-house team of creative professionals
reducing reliance on external agencies while raising the quality and velocity of creative output across the organization
Owning the company's creative strategy developing campaigns
and programs that drive awareness
and pipeline across the funnel
and mentoring a high-performing in-house creative team
establishing the processes
and culture needed to produce great work at scale without heavy agency dependency
Developing and maintaining brand guidelines
ensuring consistency across all channels while adapting creative expression to performance contexts
Establishing a test-and-learn creative culture using performance data
and audience insights to continuously optimize creative output
Managing budgets and timelines across a high volume of concurrent projects
prioritizing ruthlessly and delivering on-time without sacrificing quality
Overseeing creative QA and approval workflows
actionable feedback and holding a high bar for craft and effectiveness
strategic set of agency and freelance relationships for specialized or overflow needs
while actively building internal capability to reduce external spend over time
Presenting creative concepts and campaign strategies to internal stakeholders and leadership
connecting creative decisions to business outcomes
Staying current on trends in B2B digital marketing
and emerging tools bringing relevant innovations into the team's practice
How You'll Work.
Team & Collaboration
Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage; Present creative concepts and campaign strategies to internal stakeholders and leadership, connecting creative decisions to business outcomes; Lead cross-functional teams without heavy infrastructure
Communication Scope
Clear, persuasive communicator who can connect creative rationale to marketing and business goals
Process & Methodology
Manage budgets and timelines across a high volume of concurrent projects, prioritizing ruthlessly and delivering on-time without sacrificing quality, project management instincts able to manage high creative volume, competing priorities, and tight timelines
Full Job Description
For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. As the Director of Creative, you will be responsible for defining and executing the creative vision that drives demand and pipeline growth for the company. You will ensure that brand identity is consistently and compellingly represented across all channels ( digital, paid media, email, social, web, events, and content) with a sharp focus on performance and conversion. You will translate marketing and business objectives into creative programs that generate measurable impact, and lead and grow an in-house team of creative professionals, reducing reliance on external agencies while raising the quality and velocity of creative output across the organization. You will report to our Sr. Director of Marketing Operations and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer. You Will: Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline across the funnel Build, lead, and mentor a high-performing in-house creative team, establishing the processes, workflows, and culture needed to produce great work at scale without heavy agency dependency Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage Develop and maintain brand guidelines, ensuring consistency across all channels whi
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