Talkiatry

Healthcare

Director,ContentMarketing

$175–215k New York, New York, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director, Content Marketing at Talkiatry. Skills: Content strategy, Organic growth, Storytelling, Team leadership. Define content strategy. Execute content strategy”

What You'll Achieve.

Drive consistent traffic growth; Improve Talkiatry's authority; Grow audience and engagement; Gain market share

Industry & Context.

Healthcare
Problems you'll solve

Identify gaps; Prioritize by impact

What They're Looking For.

Must Have

Content entrepreneurship, Content strategy development, Content distribution, Content creation, Team building, Storytelling, Audience growth, Organic growth

Nice to Have

Player-coach mentality

What You'll Do.

Define content strategy

Execute content strategy

Establish editorial standards

Establish brand voice

Establish storytelling frameworks

Build content roadmap

Identify content gaps

Prioritize content by impact

Execute content with speed

Align content strategy with GTM

Align content strategy with growth

Align content strategy with product marketing

Align content strategy with clinical

Align content strategy with brand

Own SEO content strategy

Build publishing engine

Improve authority in mental health

Develop channel-specific approach

Grow audience on social

Grow engagement on social

Leverage tools for distribution

Leverage tools for measurement

Develop content for citation

Develop content for sentiment

Develop content for market share

Translate credibility into narratives

Translate patient outcomes into narratives

Translate model into narratives

Partner with clinicians

Partner with executives

Partner with product team

Surface stories worth telling

Build platforms to tell stories

Develop thought leadership content

Lead automation adoption

Accelerate content production

Accelerate content research

Accelerate content distribution

Build scalable content workflows

Operate across multiple channels

Hire content professionals

Develop content professionals

Lead content professionals

Manage agency partners

Manage cross-functional relationships

How You'll Work.

Team & Collaboration

GTM teams; Growth teams; Product marketing teams; Clinical teams; Brand teams; Design teams; Operation teams

Communication Scope

Storytelling

Process & Methodology

Content roadmap

Full Job Description

Talkiatry is seeking a Director of Content Marketing to build our content engine from scratch. You will be responsible for crafting a holistic content strategy that establishes Talkiatry as the authoritative voice on mental health. The Director of Content Marketing will build this from the ground up: the strategy, the channels, the workflows, and the team. This is a role for a content entrepreneur, someone who sees an unclaimed space, moves with urgency to claim it, and scales what works. You'll be the first dedicated content leader at Talkiatry, reporting directly to the CMO. You'll have real ownership over how we show up across blog, newsletter, SEO, organic social, video and emerging owned channels. You will build the team around you as the function matures. We need a storyteller who is genuinely passionate about this mission and can translate our clinical credibility, patient empathy, and differentiated approach into content that earns trust, grows an audience, and drives organic growth at scale. ABOUT TALKIATRY Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care.   Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide bet

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