Talkiatry
Healthcare
Director,ContentMarketing
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“Director, Content Marketing at Talkiatry. Skills: Content strategy, Organic growth, Storytelling, Team leadership. Define content strategy. Execute content strategy”
What You'll Achieve.
Drive consistent traffic growth; Improve Talkiatry's authority; Grow audience and engagement; Gain market share
Industry & Context.
Identify gaps; Prioritize by impact
What They're Looking For.
Must Have
Content entrepreneurship, Content strategy development, Content distribution, Content creation, Team building, Storytelling, Audience growth, Organic growth
Nice to Have
Player-coach mentality
What You'll Do.
Define content strategy
Execute content strategy
Establish editorial standards
Establish brand voice
Establish storytelling frameworks
Build content roadmap
Identify content gaps
Prioritize content by impact
Execute content with speed
Align content strategy with GTM
Align content strategy with growth
Align content strategy with product marketing
Align content strategy with clinical
Align content strategy with brand
Own SEO content strategy
Build publishing engine
Improve authority in mental health
Develop channel-specific approach
Grow audience on social
Grow engagement on social
Leverage tools for distribution
Leverage tools for measurement
Develop content for citation
Develop content for sentiment
Develop content for market share
Translate credibility into narratives
Translate patient outcomes into narratives
Translate model into narratives
Partner with clinicians
Partner with executives
Partner with product team
Surface stories worth telling
Build platforms to tell stories
Develop thought leadership content
Lead automation adoption
Accelerate content production
Accelerate content research
Accelerate content distribution
Build scalable content workflows
Operate across multiple channels
Hire content professionals
Develop content professionals
Lead content professionals
Manage agency partners
Manage cross-functional relationships
How You'll Work.
Team & Collaboration
GTM teams; Growth teams; Product marketing teams; Clinical teams; Brand teams; Design teams; Operation teams
Communication Scope
Storytelling
Process & Methodology
Content roadmap
Full Job Description
Talkiatry is seeking a Director of Content Marketing to build our content engine from scratch. You will be responsible for crafting a holistic content strategy that establishes Talkiatry as the authoritative voice on mental health. The Director of Content Marketing will build this from the ground up: the strategy, the channels, the workflows, and the team. This is a role for a content entrepreneur, someone who sees an unclaimed space, moves with urgency to claim it, and scales what works. You'll be the first dedicated content leader at Talkiatry, reporting directly to the CMO. You'll have real ownership over how we show up across blog, newsletter, SEO, organic social, video and emerging owned channels. You will build the team around you as the function matures. We need a storyteller who is genuinely passionate about this mission and can translate our clinical credibility, patient empathy, and differentiated approach into content that earns trust, grows an audience, and drives organic growth at scale. ABOUT TALKIATRY Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. Co-founded by a patient and a triple-board-certified psychiatrist, we were built to solve one of healthcare’s most urgent challenges: millions of people struggle to access mental health care, while clinicians face growing administrative burden and burnout. Through our technology-powered, in-network platform, we’re changing that, creating a better experience for patients and empowering clinicians to focus on delivering exceptional care. Today, Talkiatry is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and more than two million patient visits delivered nationwide. At our scale, every innovation has real impact. Every workflow we improve, every technology solution we build, and every patient experience we redesign helps thousands of clinicians provide bet
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