Director,ConsumerMarketing

**Our Purpose** _Mastercard powers economies and empowers people in 200 + countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** ### Director, Consumer Marketing ### Overview The Consumer Marketing Director – Brazil is responsible for leading the development and execution of consumer marketing strategies and plans that strengthen brand leadership, drive preference, and deepen engagement with cardholders. This role focuses on translating Mastercard’s business strategy into high-impact advertising campaigns, brand activations, and differentiated consumer experiences, leveraging sponsorships, partnerships and connection to culture as tools to reinforce brand relevance and drive business outcomes in the Brazilian market. Responsibilities: • Lead consumer marketing strategy for Brazil, aligned with regional, global, and business priorities, strengthening Mastercard’s brand leadership through culturally relevant campaigns and integrated consumer journeys that drive brand equity, consumer engagement, and business results. Leverage data, consumer insights, and market analysis to inform strategies and recommend the most effective course of action. • Oversee the end-to-end development of integrated advertising campaigns and activations, ensuring consistent brand storytelling and strong commercial impact. Partner closely with Product and Business teams, using performance metrics, consumer insights, and campaign analysis to optimize creative development, media strategy, and go-to-market execution across channels. Manage agencies and partners to foster innovation, creativity, an