Director,ConsumerMarketing

**Our Purpose** _Mastercard powers economies and empowers people in 200 + countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._ **Title and Summary** ### Director, Consumer Marketing ### Overview The Director, Consumer Marketing position within the SEA Marketing team will lead the Indonesia Consumer Marketing and Media channel strategies across Indonesia to drive Mastercard brand preference and usage. The Role • The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology • Assist the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV’s and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets. • Develop and measure social media content and manage our social publishing calendar. • Leverage Mastercard’s suite of sponsorship assets to drive preference and share with customers and cardholders. Create new assets relevant for domestic market. • Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard’s suite of marketing assets. All About You • Bachelor’s degree in Marketing, Business, Communications or related field; MBA or equivalent is a plus. • 12+ years of progressive consumer marketing experience, including leading integrated brand, digital and media programs for large, matrixed organizations (payments, fintech, FMCG o