Kepler Group
Director,Communication&MediaPlanning
“Director, Communication & Media Planning at Kepler Group. Skills: Media Planning, Brand Strategy, Communications Planning, Business Development. Oversee Media Planning and Strategy functions. Lead team in development of integrated media plans”
Industry & Context.
Insight-led strategy; Analytical thinking
What They're Looking For.
Must Have
10+ Years of Experience, Proven track record in full funnel and performance media planning, Proven track record in brand strategy, Proven track record in communications planning, Agency environment experience, Heavy Pitch Experience, Demonstrated success in high-pressure business development, Portfolio of won RFPs, Journey Mapping Expert, Experience developing consumer-centric, full-funnel communications plans, Ad-Tech Fluent, Data-first mindset, Ability to extract unique insights using advanced media planning tools, Ability to extract unique insights using audience platforms, Ability to extract unique insights using scenario-forecasting software, Executive Presence, Polished communication skills, Ability to command a room, Ability to influence senior client leadership, Collaborative Leader, Ability to navigate internal stakeholders, Lead direct reports, Influence broader, cross-functional agency teams, Excellent use of planning tools
Nice to Have
Kip (Kepler Intelligence Platform) leveraged for maximum strategic advantage, Experience with AI-driven media, Experience with privacy changes
What You'll Do.
Oversee Media Planning and Strategy functions
Lead team in development of integrated media plans
Lead team in execution of integrated media plans
Lead team in stewardship of integrated media plans
Contribute to brand strategy
Build solid relationships with clients
Manage internal strategy team
Lead internal strategy team
Develop internal strategy team
Play active role in deployment of strategic plans
Act as lead architect of insight-led media strategies
Turn complex data into compelling narratives
Partner closely with Client Solutions
Ensure NAM portfolio is thriving
Play pivotal leadership role in business development
Translate client business problems into actionable briefs
Translate client business problems into high-impact pitch decks
Ensure Kip is leveraged
Connect brand promise to media performance
Lead strategic response for RFPs
Lead strategic response for new business pitches
Develop core consumer insights
Develop winning narrative
Differentiate Kepler from competition
Collaborate with Growth team
Build best-in-class pitch materials
Ensure strategic planning toolkit is front-and-center
Present strategic recommendations to CMOs
Present strategic recommendations to senior stakeholders
Ensure continuous strategic narrative connects brief to delivery
Conduct deep-dive market research
Conduct deep-dive audience analysis
Develop customer personas
Develop positioning statements
Translate consumer insights into communications planning architectures
Define how brand optimally connects with audiences
Define where brand optimally connects with audiences
Define when brand optimally connects with audiences
Synthesize client business problems into creative briefs
Synthesize client business problems into media briefs
Inspire internal execution teams
Formulate integrated communication strategies
Ensure brand strategy aligns with tactical execution
Craft unique approaches that drive cultural resonance
Act as lead stakeholder for Kip
Identify opportunities to improve planning tech
Identify opportunities to improve data-driven forecasting
Develop standardized comms frameworks
Implement standardized comms frameworks
Develop standardized planning frameworks
Implement standardized planning frameworks
Drive consistency across North American portfolio
Drive excellence across North American portfolio
Stay ahead of industry shifts
Inform long-term planning for current clients
Inform long-term planning for prospects
Work in lockstep with Client Solutions leads
Clarify client objectives
Define high-level success metrics
Manage team of strategic planners
Grow team of strategic planners
Foster culture of curiosity
Foster culture of rigorous analytical thinking
How You'll Work.
Team & Collaboration
Cross-functional partnership; Client Solutions leads; Internal stakeholders; Cross-functional agency teams
Communication Scope
Clarity; Charisma; Executive presentations
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