Director,BrandStrategy

Job Summary: We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb’s global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand positioning, architecture, and market differentiation. This leader will translate business objectives, customer insights, and market dynamics into a cohesive global brand strategy, ensuring alignment across regions, functions, and channels. Unlike a traditional creative production lead, this role is fundamentally strategic: shaping how iHerb shows up in the world, ensuring consistency across markets, and translating business priorities into a cohesive brand system. The role serves as the organization’s central authority on brand strategy, distinct from creative production and campaign execution functions. They will possess excellent leadership skills, the ability to inspire and motivate a team, and have the ability to effectively communicate their ideas to multiple teams and stakeholders. This role is distinct from creative production leadership roles and does not primarily focus on the execution of marketing assets or day-to-day design management. Job Expectations: Brand Strategy day-to-day creative production is executed by creative operations and studio leadership Set the creative vision and direction for campaigns, product storytelling, and content Establish strategic brand frameworks and guardrails that inform campaign development and creative direction Ensure output is not only high-quality but strategically aligned with brand objectives Elevate the overall creative standard across the organization Evaluate creative effectiveness against brand strategy and business outcomes, rather than directly managing asset production Global Brand Governance Drive consistency across international markets while allowing for localized relevance Define decision rights and governance processes for brand approvals across regions Implement processes and review mechanisms to maint