Neo Financial
Fintech
Director,BrandMarketing&Communications
“Director, Brand Marketing & Communications at Neo Financial. Skills: Brand marketing, Communications, Creative direction, Campaign management. Make the brand real day to day. Develop campaigns, creative, messaging, and stories about Neo”
What You'll Achieve.
Build a brand that earns attention on its own; Make the brand real day to day; Lead Neo’s growth; Gradually take full ownership of the PR function
Industry & Context.
Security screening, including a criminal records check and a credit check
What They're Looking For.
Must Have
8+ years in brand marketing with demonstrated ownership of integrated campaigns, Equally effective as an individual contributor and a team leader, writing and creative direction skills, Ability to push back on briefs that aren't right, on creative that isn't there yet, on messaging that sounds like every other financial services company in Canada, Ability to write, Ability to run a campaign end to end (integrated planning, agency management, production timelines, performance analysis), Understanding of how to build a brand rooted in product, Ability to thrive in an evolving org structure, Ability to build trust through initiative
Nice to Have
B2C financial services or consumer tech a plus, Canadian market experience preferred, Experience in PR (media relationships, announcement strategy, a sense for what journalists want)
What You'll Do.
Make the brand real day to day
and stories about Neo
Represent the quality bar for public-facing Neo brand elements
Bridge the gap between high-level strategy and hands-on output
Partner with founders to shape PR profile
Fill gaps in creative infrastructure (brand guidelines
Raise the bar for brand output
Ensure brand integrity across all touchpoints (product launches
Own external communications (eventually)
How You'll Work.
Team & Collaboration
Partner with founders to shape PR profile; Work closely with growth, product, and lifecycle teams; Act as connective tissue between teams without losing creative integrity
Communication Scope
Writing; Messaging
Process & Methodology
Run a campaign end to end, Integrated planning, Agency management, Production timelines
Applying for this Director, Brand Marketing & Communications role?
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What do employees actually say about Neo Financial?
Real rants from real employees. Read before you apply.