Dodge Construction Network
construction
Director,BrandMarketing
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“Director, Brand Marketing at Dodge Construction Network. Skills: Brand Marketing, Positioning, Messaging, Content Strategy, Thought Leadership, Community Management. Define how Dodge Construction Network (Dodge) is positioned in the market. Shape the stories that connect our products & solutions to the real-world success of our customers-driving awareness, leads, and conversion across the buyer journey”
What You'll Achieve.
Dodge is positioned as the innovative leader in its space with a significant improvement in awareness related to the breadth of our offering and key differentiators; 2x+ of SEO traffic and leads; 100+ G2 reviews and a 4. 5 rating; Thought leaders LinkedIn followers increase by 1k each; 100+ new positive comments in key communities and threads from advocates; driving awareness, leads, and conversion across the buyer journey; achieving a monthly # of leads and engagements; move the needle for Sales conversion rates and attract more customers
Industry & Context.
understand the pain points of the ICP and turn those into brand positioning and content that solves problems
Some travel is expected for this role, Application must include a link to a design and content portfolio, background check is required after a conditional job offer is made
What They're Looking For.
Must Have
10+ years of progressive B2B marketing experience, at least 5+ years in brand marketing leadership roles, Experience in a data & analytics, SaaS, or technology company with a proven record of success positioning complex solutions for multiple buyer personas, Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories, understanding of competitive positioning, objection handling, and challenger messaging techniques, Comfortable working with data and analytics teams to surface insights that power storytelling and GTM strategy, Skilled communicator and collaborator—adept at influencing executive stakeholders and inspiring cross-functional teams, Passionate about crafting category-defining brand marketing that can stand alongside leaders like ClickUp, Airtable, Mailchimp, and Slack, Bachelor’s degree in Marketing, Business, Communications, or related field, legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status
Nice to Have
MBA preferred
What You'll Do.
Define how Dodge Construction Network (Dodge) is positioned in the market
Shape the stories that connect our products & solutions to the real-world success of our customers-driving awareness
and conversion across the buyer journey
Define the brand positioning
Community/reputation management
and go-to-market narrative for Dodge Construction Network’s brand
Develop persona-based messaging that resonates with our key audiences
Build a scalable messaging framework
Create the visual identity
Manage a team of two designers
Establish a systematic approach to identifying topics and thought leaders
Create and guide the creation of content that will rank for SEO and AI Search
Partner with Customer Success to identify champions and build advocacy programs
Identify and manage key online communities and Reddit threads
Find the influencers who matter most and develop brand programs with them
Manage our organic social media presence
Lead initiatives to improve visibility and credibility through ratings
and industry recognition programs
Capture quantifiable case studies in written and video format
Create meaningful and viable claims that demonstrate the value of our offering and the competitive differentiators that set us apart
Establish clear KPIs that measure the impact of the brand team and allow for learning and accountability across the team
Use data and qualitative insights to continuously refine positioning
and enablement programs for maximum effectiveness
How You'll Work.
Team & Collaboration
collaborator across the business; Manage across the business, including our commercial teams, to ensure that we are delivering on the brand promise at all important moments in the customer journey; work closely with Performance Marketing to bring this strategy to life; Work with our Events team and our Enterprise Sales team to align our thought leaders to external speaking engagements; Partner with Customer Success to identify champions and build advocacy programs; inspire cross-functional teams
Communication Scope
Skilled communicator; adept at influencing executive stakeholders
Full Job Description
We are seeking an exceptional Director, Brand Marketing to define how Dodge Construction Network (Dodge) is positioned in the market. This leader will shape the stories that connect our products & solutions to the real-world success of our customers-driving awareness, leads, and conversion across the buyer journey. This role is responsible for the full spectrum of the brand-from defining the brand positioning, to thought leadership, content creation, design, and community/reputation management. The ideal candidate is a strategic and hands-on marketer who has excelled in data-oriented B2B environments serving both SMB and enterprise audiences. They know how to understand the pain points of the ICP and turn those into brand positioning and content that solves problems, not just sounds good on paper. They are a strong manager of people and collaborator across the business. If you’re passionate about connecting the dots between customers, pain points, and growth—and thrive in shaping how the market perceives and chooses solutions—this is the role for you. This is a full-time position and reports directly to the Chief Marketing Officer. ****Application must include a link to a design and content portfolio.**** _ **Preferred Location**_ This is a remote, home-office based role and candidates located in the continental United States will be considered. _**Travel Requirements**_ Some travel is expected for this role. _**Essential Functions**_ _**Brand Positioning **_ * Own the positioning, messaging, and go-to-market narrative for Dodge Construction Network’s brand-you will own and define how the market buys construction intelligence * Develop persona-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem * Build a scalable messaging framework that ensures consistency across demand generation, content, and sales enablement * Create the visual identity that conveys an easy-to-und
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