Capital One Auto

Financial Services

Director,BrandMarketingandContent

$187–214k Plano, Texas, United States FULL TIME
The Brief

“Director, Brand Marketing and Content at Capital One Auto. Skills: Brand strategy, Content strategy, Customer acquisition, Campaign management. Develop & Execute Brand Strategy. Lead the brand vision, positioning, and messaging”

What You'll Achieve.

Drive business growth; Optimize performance

Industry & Context.

Financial Services
Problems you'll solve

Data-driven decision-making

What They're Looking For.

Must Have

Bachelor's Degree or military experience, 10 years of experience in Brand, Marketing, or Communications, 5 years of people management experience

Nice to Have

Master's degree in Marketing, Communications or Business, 3+ years of experience in direct marketing and brand management in a Business to Consumer (B2C) environment, 3+ years of experience in financial services or auto industry, 7+ years of people management experience, 11+ years of experience in Brand, Marketing, or Communications

What You'll Do.

Develop & Execute Brand Strategy

Lead the brand vision

Lead Integrated Marketing Campaigns

Oversee cross-channel campaigns

Drive customer acquisition and engagement

Strengthen Brand Identity

Ensure consistency in brand voice

Enhance Customer Experience

Collaborate with product

design and customer service

Leverage Data & Insights

Use analytics and customer insights to inform marketing

Manage multiple stakeholder relationships

Ensure collaboration across lines of business and cross-functional

Lead & Inspire a High-Performing Team

and manage a team of brand

How You'll Work.

Team & Collaboration

Partnership with business, design and tech teams; Collaboration across lines of business; Cross-functional teams

Communication Scope

Storytelling; Written communication; Verbal communication

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