Capital One Auto
Financial Services
Director,BrandMarketingandContent
“Director, Brand Marketing and Content at Capital One Auto. Skills: Brand strategy, Content strategy, Customer acquisition, Campaign management. Develop & Execute Brand Strategy. Lead the brand vision, positioning, and messaging”
What You'll Achieve.
Drive business growth; Optimize performance
Industry & Context.
Data-driven decision-making
What They're Looking For.
Must Have
Bachelor's Degree or military experience, 10 years of experience in Brand, Marketing, or Communications, 5 years of people management experience
Nice to Have
Master's degree in Marketing, Communications or Business, 3+ years of experience in direct marketing and brand management in a Business to Consumer (B2C) environment, 3+ years of experience in financial services or auto industry, 7+ years of people management experience, 11+ years of experience in Brand, Marketing, or Communications
What You'll Do.
Develop & Execute Brand Strategy
Lead the brand vision
Lead Integrated Marketing Campaigns
Oversee cross-channel campaigns
Drive customer acquisition and engagement
Strengthen Brand Identity
Ensure consistency in brand voice
Enhance Customer Experience
Collaborate with product
design and customer service
Leverage Data & Insights
Use analytics and customer insights to inform marketing
Manage multiple stakeholder relationships
Ensure collaboration across lines of business and cross-functional
Lead & Inspire a High-Performing Team
and manage a team of brand
How You'll Work.
Team & Collaboration
Partnership with business, design and tech teams; Collaboration across lines of business; Cross-functional teams
Communication Scope
Storytelling; Written communication; Verbal communication
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