Oscar Mayer
Food and Beverage
Director,BrandCommunications
“Director, Brand Communications at Oscar Mayer. Skills: Brand Communications, Creative Development, Agency Management, Wienermobile Program. Set communications strategy across categories. Lead creative development end-to-end”
What You'll Achieve.
Sustainably grow by delighting more consumers globally; Deliver measurable brand and business results; Creates culture, earns relevance, and builds brand love at scale; Deliver a culturally relevant, PR-driving, fan first experience; Accountability is clear
Industry & Context.
What They're Looking For.
Must Have
13+ years in marketing for a CPG company or agency experience, Proven ability to think big picture and define the destination, while still managing day-to-day details, Track record of driving creativity that drives business impact, Models resilience in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility through simultaneous project management, communication, influence and relationship building skills and creativity, Experience in cross-functional team management both internally and externally to inspire change, Experience managing a team coupled with a passion for team development & culture building
Nice to Have
Brand side experience, particularly in fast-moving consumer goods, Experiential marketing
What You'll Do.
Set communications strategy across categories
Lead creative development end-to-end
Build high-performing ecosystem of partners
Shape data-informed media plans
Oversee Wienermobile program and team
Evolve Wienermobile into experiential platform
Lead strategy and execution of Wienie 500
Develop Oscarverse brand world
Serve as brand lead for package design strategy
Coach teams on agency management
and develop direct reports
Build culture where creativity thrives
Model resilience and decisiveness
How You'll Work.
Team & Collaboration
Build a high-performing ecosystem of partners (creative, social, PR, media, experiential); Driving alignment, momentum, and exceptional output; Partner with internal media team and media agency; Experience in cross-functional team management both internally and externally; Supported by passionate teammates
Communication Scope
communication; influence; relationship building skills
Process & Methodology
Simultaneous project management
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