Advantage
Director,B2BDemandGeneration/CRMStrategy
“Director, B2B Demand Generation/CRM Strategy at Advantage. Skills: B2B Demand Generation, CRM Strategy, Account-Based Marketing. Develop and execute end-to-end demand generation strategies aligned to client growth objectives. Define target audiences, buying groups, and priority accounts in partnership with client stakeholders”
What You'll Achieve.
Drive intelligent growth for ambitious businesses and leading brands; Connect consumer intelligence with customer demand generation to build lasting, profitable relationships; Design and deliver modern marketing systems that drive measurable impact; Drive demand strategy and execution across key clients; Build and orchestrate modern, full-funnel demand engines; Drive full-funnel performance across awareness, engagement, conversion, and pipeline; Ensure CRM supports demand generation, lead nurturing, and long-term customer value; Ensure CRM is structured to enable personalization, measurement, and scalable growth; Guide clients toward automated experiences for personalized communication; Continuously improve lead quality and conversion rates; Define KPIs and reporting frameworks tied to pipeline and revenue impact; Use data, testing, and insights to continuously optimize performance; Improve targeting and efficiency; Connect marketing efforts to business impact; Shape how leading organizations evolve from fragmented marketing efforts to fully integrated, insight-driven demand engines
Industry & Context.
analytical and problem-solving skills with a focus on measurable outcomes
What They're Looking For.
Must Have
5–10 years of experience in B2B demand generation, Proven experience working in complex B2B environments with long sales cycles and multiple stakeholders, expertise in both CRM strategy (segmentation, lifecycle design, contact strategy) and CRM operations (systems, data, automation), Hands-on experience with account-based marketing and multi-channel campaign execution, analytical and problem-solving skills with a focus on measurable outcomes, Strategic thinker who can connect marketing efforts to business impact, Comfortable operating as both a strategist and a doer, collaborator across client teams, especially Sales and Marketing, Structured, data-driven, and highly accountable, Able to navigate ambiguity and build new capabilities
Nice to Have
Experience working in a consulting, agency, or multi-client environment is a plus
What You'll Do.
Develop and execute end-to-end demand generation strategies aligned to client growth objectives
Define target audiences
and priority accounts in partnership with client stakeholders
Drive full-funnel performance across awareness
Design and implement ABM programs for enterprise and high-value accounts
Partner with client sales teams to orchestrate personalized
multi-touch engagement strategies
Establish account prioritization frameworks and track account progression
Lead CRM strategy for clients
including segmentation
Define how CRM supports demand generation
and long-term customer value
Ensure CRM is structured to enable personalization
Partner with internal & marketing operations teams to optimize CRM systems (e.g.
Salesforce) and MAP platforms (e.g.
Ensure seamless integration across data sources
and reporting systems
Ability to see across the entire campaign system to suggest optimized channel mix based on connectivity between CRM and Media
Ensure consistency of messaging and experience across touchpoints
Build and refine lead management frameworks
Design lifecycle programs that move prospects through extended consideration cycles
Continuously improve lead quality and conversion rates
Define KPIs and reporting frameworks tied to pipeline and revenue impact
and insights to continuously optimize performance
Leverage tools such as intent data and analytics platforms to improve targeting and efficiency
How You'll Work.
Team & Collaboration
Partner with client stakeholders to define target audiences, buying groups, and priority accounts; Partner with client sales teams to orchestrate personalized, multi-touch engagement strategies; Serve as a trusted partner to client marketing and sales teams; Facilitate alignment across stakeholders to ensure shared goals and accountability; collaborator across client teams, especially Sales and Marketing
Process & Methodology
Translate strategy into actionable plans and measurable outcomes
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