Wpromote
Data Strategy
Director,B2BDataStrategy&RevenueAnalytics
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“Director, B2B Data Strategy & Revenue Analytics at Wpromote. Skills: end-to-end measurement of marketing’s impact on pipeline and revenue, tracking strategy across web, media, marketing automation, and CRM systems, implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy, data capture and flow across systems, marketing automation and CRM syncs, campaign setup validation, QA processes for tracking, ingestion, syncing, routing, and attribution”
What You'll Achieve.
Marketing activity is reliably tied to pipeline and revenue; Campaign data is structured correctly from the start and remains consistent across systems; Sellers receive the right lead and campaign context; Marketing automation and CRM syncs are clean, documented, and auditable; Attribution disputes are resolved with evidence, not guesswork; Leadership trusts the numbers because the measurement foundation is solid
Industry & Context.
Diagnose where measurement breaks, fix the root cause, and build the operating discipline to keep it working; Investigate discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue, and resolve them at the source; Troubleshoot across technical and operational layers, from tag configuration to field mapping to seller handoff logic; Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules
This position is not eligible for immigration sponsorship
What They're Looking For.
Must Have
Experience in B2B or demand generation measurement, Experience creating measurement plans that align media platforms to business outcomes that stretch across a buying committee and a full sales cycle, experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role, Deep hands-on knowledge of Google Tag Manager and modern digital measurement, understanding of front-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows, Experience with GA4 and related web analytics tools, working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported, Experience with systems like Salesforce, HubSpot, Marketo, Pardot, or similar platforms, Experience working with and managing account-based platforms like Demandbase and 6sense, Solid understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic, Experience validating that campaign and source data survives handoffs across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting, Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping to seller handoff logic, Comfort working with engineers, analysts, marketers, and sellers without losing the thread, QA instincts and a low tolerance for fuzzy definitions or broken handoffs, Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules
Nice to Have
Experience with offline conversion imports, lead-to-account matching, or multi-touch attribution, Experience working with warehouse, BI, or reverse ETL environments, SQL skills and comfort validating data in source systems, exports, or reporting layers
What You'll Do.
Own end-to-end measurement of marketing’s impact on pipeline and revenue
Define and maintain the tracking strategy across web
Lead implementation and QA of tagging
dataLayer requirements
and campaign taxonomy
and data teams to make sure campaign data is captured correctly and flows cleanly into downstream systems
and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM
Validate that campaigns are set up correctly so source
and other key dimensions persist through the full funnel
Work with sales and ops teams to ensure marketing-sourced activity is routed to the right sellers and connected to the right pipeline and revenue outcomes
Build QA processes that catch breaks in tracking
and attribution before they affect reporting
Investigate discrepancies in attribution
and resolve them at the source
Translate business questions into tracking requirements
and measurement plans
Partner with analytics and engineering teams on data models
Create clear documentation for tracking requirements
campaign setup standards
and operational workflows
Help leadership understand what is measurable
and where data quality risks exist
How You'll Work.
Team & Collaboration
Partner with channel, web, marketing ops, sales ops, and data teams; Work with sales and ops teams; Partner with analytics and engineering teams; Comfort working with engineers, analysts, marketers, and sellers without losing the thread
Full Job Description
## Description The Role At Wpromote, we need someone who can own marketing measurement all the way from click to pipeline to revenue. This role sits at the intersection of tracking, marketing operations, CRM, and analytics. You’ll make sure campaign data is captured correctly at the source, passed cleanly through our marketing and sales systems, and tied back to pipeline and revenue in a way the business can trust. That means knowing how front-end tracking works, how GTM and site instrumentation should be set up, how marketing automation and CRM systems ingest and sync data, and how to QA the full handoff from campaign to seller to opportunity to closed revenue. This is not a reporting-only role. We need someone who can diagnose where measurement breaks, fix the root cause, and build the operating discipline to keep it working. Success in this role looks like: Marketing activity is reliably tied to pipeline and revenue Campaign data is structured correctly from the start and remains consistent across systems Sellers receive the right lead and campaign context Marketing automation and CRM syncs are clean, documented, and auditable Attribution disputes are resolved with evidence, not guesswork Leadership trusts the numbers because the measurement foundation is strong At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching
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