Ethos Life
Life insurance technology
DirectMailAcquisitionMarketingDirector
“Direct Mail Acquisition Marketing Director at Ethos Life. Skills: Direct mail acquisition, Program scaling, Data strategy. Design end-to-end direct mail acquisition strategy. Build direct mail program from ground up”
What You'll Achieve.
Hit CPP targets; Improve KPIs
Industry & Context.
Make adjustments to improve KPIs
What They're Looking For.
Must Have
7+ years direct response marketing, 5+ years direct mail, User acquisition critical, Managing $20M+ annual spend, Leading in-house direct mail programs, Sophisticated data strategy, Command of direct mail economics, Track record owning creative strategy, Rigorous testing, Documented learning agendas, Operate as senior IC, Set strategy autonomously, Execute hands-on, Prioritize effectively, Drive results, Executive presence, Communication skills, Influence senior leaders, Drive cross-functional alignment, Build buy-in, Advanced Excel, Work effectively with AI tools
Nice to Have
Fintech or Insurtech industry background
What You'll Do.
Design end-to-end direct mail acquisition strategy
Build direct mail program from ground up
Manage data append partnerships
Develop propensity models
Own creative strategy
Define send volumes and cadence
Track weekly and monthly performance
Make adjustments to improve KPIs
Present program performance
Present forward-looking strategies
Stay current on industry trends
Partner with internal teams
How You'll Work.
Team & Collaboration
Work closely with colleagues; Work with senior management; Partner with internal teams
Communication Scope
Executive communications; Executive presence; Influence senior leaders; Build buy-in
Process & Methodology
Roadmap for scale
Applying for this Direct Mail Acquisition Marketing Director role?
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