Ethos Life
Life insurance technology
DirectMailAcquisitionMarketingDirector
Neural analysis suggests this role is
optimal for Director candidates.
“Direct Mail Acquisition Marketing Director at Ethos Life. Skills: Direct mail acquisition, Program scaling, Data strategy. Design end-to-end direct mail acquisition strategy. Build direct mail program from ground up”
What You'll Achieve.
Hit CPP targets; Improve KPIs
Industry & Context.
Make adjustments to improve KPIs
What They're Looking For.
Must Have
7+ years direct response marketing, 5+ years direct mail, User acquisition critical, Managing $20M+ annual spend, Leading in-house direct mail programs, Sophisticated data strategy, Command of direct mail economics, Track record owning creative strategy, Rigorous testing, Documented learning agendas, Operate as senior IC, Set strategy autonomously, Execute hands-on, Prioritize effectively, Drive results, Executive presence, Communication skills, Influence senior leaders, Drive cross-functional alignment, Build buy-in, Advanced Excel, Work effectively with AI tools
Nice to Have
Fintech or Insurtech industry background
What You'll Do.
Design end-to-end direct mail acquisition strategy
Build direct mail program from ground up
Manage data append partnerships
Develop propensity models
Own creative strategy
Define send volumes and cadence
Track weekly and monthly performance
Make adjustments to improve KPIs
Present program performance
Present forward-looking strategies
Stay current on industry trends
Partner with internal teams
How You'll Work.
Team & Collaboration
Work closely with colleagues; Work with senior management; Partner with internal teams
Communication Scope
Executive communications; Executive presence; Influence senior leaders; Build buy-in
Process & Methodology
Roadmap for scale
Full Job Description
About Ethos Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. About the role As the Direct Mail Acquisition Marketing Director at Ethos, you will own and be accountable for building and scaling our direct mail program from the ground up. This is a senior individual contributor role spanning both strategy and hands-on execution with full ownership of program performance, budget, list strategy, vendor relationships, creative testing, and measurement. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management. Duties and Responsibilities: Design and own the end-to-end direct mail acquisition strategy, building the program from the ground up with a clear roadmap for scale in the first 60 days Manage data append partnerships and partner with Data Science to develop propensity models Own creative strategy including form factors, messaging, personalization, paper stock with a rigorous A/B testing roadmap grounded in performance data Manage print vendors, negotiating pricing to hit CPP targets based on mail volume commitments Define send volumes and cadence based on marginal profitability analysis; track weekly and monthly performance across the full funnel and make adjustments to improve KPIs Drive executive communications by presenting program
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