VML
DigitalTrafficker
Neural analysis suggests this role is
optimal for Senior candidates.
“Digital Trafficker at VML. Skills: DV360 platform mastery, Display and Video ecosystem understanding, Programmatic buying, Campaign execution and trafficking, Budget management and pacing, Ad serving knowledge. Execute the setup and launch of Display, Video, and Programmatic campaigns. Configure complex audience targeting”
What You'll Achieve.
Performance meets the high standards of our clients
Industry & Context.
Provide solutions to the Supervisor for any potential under/over-spend variances
What They're Looking For.
Must Have
Proven, senior-level hands-on experience managing high-budget Display and Video campaigns, Exceptional working knowledge of Google Ads (specifically GDN and YouTube) and Meta Ads Manager, Deep understanding of digital media buying fundamentals, Advanced skills in Excel (Pivot Tables, VLookups, large data sets), Ability to calculate, analyze, and optimize core programmatic and video metrics (CPM, CPV, Viewability, VTR, CPA, Reach & Frequency) accurately, Demonstrated ability to identify errors in data, pixel setups, or creative configurations prior to launch in highly complex campaign structures, Capable of managing multiple workstreams, campaigns, and strict deadlines autonomously in a high-demand environment
Nice to Have
Experience with programmatic buying is highly desired, Direct experience with Display & Video 360 (DV360) or other DSPs (The Trade Desk, MediaMath, etc.), Experience with Campaign Manager 360 (CM360) for ad serving and Floodlight creation is a massive advantage, Holding active certifications in Google Ads Display, Google Ads Video, DV360, or CM360 (via Google Skillshop) is highly ideal and will be considered a advantage
What You'll Do.
Execute the setup and launch of Display
and Programmatic campaigns
Configure complex audience targeting
Set up frequency caps
Ensure strict brand safety parameters
Lead the daily monitoring of media spend
Ensure strict adherence to monthly and quarterly budgets
Provide solutions for potential under/over-spend variances
Manage the day-to-day mechanics of the account
Conduct placement performance reviews
Perform bid management
Implement viewability enhancements
Execute audience optimizations
Generate deep-dive data for performance reports
Provide actionable insights
Maintain accurate tracking sheets
Ensure data consistency across DSPs and Ad Servers
Conduct rigorous quality assurance checks on live ads
Navigate and operate within key media platforms
Implement optimization changes
Scale campaigns efficiently
Assist in the reconciliation of invoices
Oversee or assist with structural updates
and trafficking requirements for Search and Social platforms
How You'll Work.
Team & Collaboration
Work closely with the Connections Supervisor; Collaborate with teams; Foster creativity, collaboration, and connection
Process & Methodology
Managing multiple workstreams, Managing campaigns, Meeting strict deadlines
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement therefore, we are looking for a senior-level professional with a profound understanding of the Display and Video ecosystem who is capable of quickly mastering the DV360 platform. We are looking for a disciplined, analytical professional who demonstrates a strong command of media platforms, audience segmentation, and brand safety. The Senior Associate will work closely with the Connections Supervisor to execute complex programmatic strategies, ensuring budgets are paced strictly, creative assets are trafficked accurately, and performance meets the high standards of our clients. This role requires an individual who arrives with established operational knowledge of Google Ads (specifically Display and YouTube), Ad Servers (like CM360), and ideally, exposure to DSPs. PRIMARY RESPONSIBILITIES Campaign Execution & Trafficking: Execute the setup and launch of Display, Video, and Programmatic campaigns. This includes configuring complex audience targeting (1st and 3rd party data), managing Deal IDs/PMPs (Private Marketplaces), setting up frequency caps, and ensuring strict brand safety parameters. Budget Management (Pacing): Lead the daily monitoring of media spend across multiple tactics and campaigns to ensure strict adherence to monthly and quarterly budgets. Proactively provide solutions to the Supervisor for any potential under/over-spend variances. P
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