Company
SaaS
DigitalStrategist
Neural analysis suggests this role is
optimal for Mid candidates.
“Digital Strategist. Skills: Digital strategy, Growth strategy, Integrated marketing, SEO strategy, CRO strategies. Lead website audits. Lead digital experience audits”
Industry & Context.
Analytical mindset
What They're Looking For.
Must Have
4+ years of experience in digital strategy, 4+ years of experience in growth strategy, 4+ years of experience in integrated marketing strategy, Experience working with CRM platforms, Proficiency in analytics tools, Hands-on experience with CRO tools, Knowledge of SEO tools, Ability to connect brand strategy, Ability to connect content systems, Ability to connect performance marketing, Experience facilitating client workshops, Experience presenting to senior stakeholders, Analytical mindset, Structured communication, Storytelling skills, Ability to work independently, Ability to build frameworks from scratch, Ability to operate in complex environments, Ability to operate in fast-moving environments
Nice to Have
Agency environments experience preferred, B2B marketing ecosystems experience preferred, SaaS experience preferred, Technology sectors experience preferred
What You'll Do.
Lead digital experience audits
Identify structural improvement opportunities
Identify strategic improvement opportunities
Identify performance improvement opportunities
Translate brand strategy into website architecture
Translate brand strategy into messaging flow
Translate brand strategy into conversion-focused user journeys
Oversee digital activation campaigns
Ensure alignment with growth objectives
Ensure alignment with pipeline objectives
Develop AEO initiatives
Optimize content for AI-driven ecosystems
Optimize content for answer-based search ecosystems
Analyze performance data
Analyze user behavior
Identify friction points
Identify optimization opportunities
Design CRO strategies
Execute CRO strategies
Perform post-launch optimization
Ensure alignment between brand positioning
Ensure alignment between content structure
Ensure alignment between full-funnel performance
Support pre-sales efforts
Deliver strategic digital recommendations
Deliver performance insights
Lead client workshops
Lead executive discussions
How You'll Work.
Team & Collaboration
Cross-functional teams
Communication Scope
Storytelling; Clarity; Strategic confidence
Full Job Description
## Accountabilities Lead audits of websites and digital experiences to identify structural, strategic, and performance improvement opportunities Translate brand strategy into effective website architecture, messaging flow, and conversion-focused user journeys Oversee digital activation campaigns in collaboration with cross-functional teams, ensuring alignment with growth and pipeline objectives Own SEO strategy (technical, on-page, and structural), including keyword research aligned with ICPs and buyer journeys Develop and lead AEO initiatives to optimize content for AI-driven and answer-based search ecosystems Analyze performance data and user behavior to identify friction points, drop-offs, and optimization opportunities Design and execute CRO strategies, including hypothesis development, testing, and post-launch optimization Ensure alignment between brand positioning, content structure, and full-funnel performance Support pre-sales efforts by delivering strategic digital recommendations and performance insights Lead client workshops, presentations, and executive discussions with clarity and strategic confidence Requirements: 4+ years of experience in digital strategy, growth strategy, or integrated marketing strategy, preferably in agency environments Strong understanding of B2B marketing ecosystems, especially within SaaS or technology sectors Experience working with CRM platforms (e.g., HubSpot, Salesforce, Attio, Pipedrive) for pipeline tracking and revenue attribution Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to build funnels and derive insights Hands-on experience with CRO tools (e.g., Optimizely, VWO, AB Tasty, Hotjar) and experimentation methodologies Strong knowledge of SEO tools (e.g., Ahrefs, Surfer, Google Search Console) and modern AEO practices Ability to connect brand strategy, content systems, and performance marketing into cohesive digital frameworks Experience facilitating client workshops and presenting to seni
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