DigitalSpecialist-LifecycleandCRM

**Who We Are:** At Giant Tiger, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves. We’re looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger. **Job Title** Digital Specialist - Lifecycle and CRM **About This Role:** **Workplace Arrangements:** This role will follow a fully remote schedule. Applicants for this role can expect to work from home 5 days a week. **What You 'll Be Doing:** * Build, implement, and manage dynamic, data-integrated lifecycle flows (e.g., onboarding, re-engagement, retention, upsell, win-back) within our email platform. * Plan, build, and deploy marketing campaigns ensuring alignment with marketing initiatives and business goals. * Analyze campaign results against key performance metrics (deliverability, open rate, CTR, conversion, revenue attribution) and optimize content, targeting, and timing. * Define and apply campaign segmentation and exclusion logic, leveraging data and behavioural insights to ensure the right customers receive the right content—for example, targeting only stores or regions participating in featured assortments. * Identify new channel opportunities; test creative approaches, A/B experiments, and messaging strategies. Share insights and recommendations with the team. * Partner with marketing, product, and analytics teams to align campaigns with broader initiatives and ensure consistent messaging across channels. * Maintain best practices for email compliance (CASL, GDPR, CAN-SPAM) and proactively manage list health and deliverability. * Implement storytelling elements into communications, developing layouts, content, and messaging using insights from past campaig