Ecolab
Marketing Services
DigitalSEO/SEMandAISearchSpecialist
“Digital SEO / SEM and AI Search Specialist at Ecolab. Skills: SEO, SEM, AEO, GEO, AI Search. Execute and optimize search marketing initiatives across both traditional search engines and emerging AI‑driven search experiences.. Implement SEO, AEO, and GEO recommendations.”
What You'll Achieve.
improve search visibility; improve campaign performance; improve user experience; improve visibility in featured snippets, AI summaries, knowledge panels, and conversational search outputs; enhanced performance and search engine visibility; improve search engine and AI crawler interpretation; support both SEO and generative search inclusion (GEO); improve discoverability across search and AI‑powered experiences; Identify performance gaps, optimization opportunities, and emerging trends; improve SEO positions for target keywords
Industry & Context.
analytical mindset; Critical thinking; data-driven decision making; Problem solving
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Digital Media, IT, or related field., 4-5 years of hands-on SEO, AEO/GEO, SEM or digital marketing experience., Experience working with CMS platforms and digital publishing workflows., Basic understanding of HTML and website structure., attention to detail and analytical mindset., Professional working proficiency in English.
What You'll Do.
Execute and optimize search marketing initiatives across both traditional search engines and emerging AI‑driven search experiences.
and GEO recommendations.
Manage paid search SEM campaigns.
Ensure high-quality digital content deployment.
Perform keyword research
and optimization across traditional and AI-driven search experiences.
Implement on-page SEO improvements including metadata
and content optimization and answer‑focused content enhancements to improve visibility in AI and generative search results.
Support technical SEO implementation and site health monitoring to improve search engine and AI crawler interpretation.
Assist in link-building
authority development initiatives and trust signal development initiatives that support both SEO and generative search inclusion (GEO).
Execute and optimize paid search campaigns.
Monitor performance metrics and recommend improvements.
Manage campaign budgets and cost efficiency.
Support A/B testing for ads and landing pages.
and maintain content across CMS templates.
Ensure accurate formatting
brand consistency and AI‑readiness of content (clarity
Collaborate with cross-functional teams to deploy marketing assets.
Optimize URL structures and digital content performance to improve discoverability across search and AI‑powered experiences.
Track campaign and website performance using analytics tools.
Build and maintain dashboards and reports using Looker Studio
Google Analytics (GA4)
Identify performance gaps
optimization opportunities
and emerging trends related to SEO
Conduct competitor research and benchmarking across traditional SERPs and AI‑generated search results.
Conduct quality checks before campaign launches.
Ensure compliance with SEO
AEO/GEO best practices and brand standards.
Contribute to documentation and knowledge management.
Participate in process improvement initiatives.
Recommend changes to website architecture
linking and other factors to improve SEO positions for target keywords.
Contribute to knowledge management activities by identifying and updating knowledge as requested and required.
Support continuous improvement initiatives by identifying opportunities and participating in improvement projects.
How You'll Work.
Team & Collaboration
Collaborate with content creators, designers, developers, and digital strategists to improve search visibility, campaign performance, and user experience.; Collaborate with cross-functional teams to deploy marketing assets.
Communication Scope
Professional working proficiency in English; communication; cross-functional collaboration
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