E. ON Next

Energy

DigitalSalesPerformanceManager

London, United Kingdom; Nottingham, United Kingdom FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Digital Sales Performance Manager at E. ON Next. Skills: Digital performance ownership, Performance insight and optimisation, Strategic influence, data-backed recommendations, digital sales KPIs. Own the full P&L for online sales targets (direct-to-site), moving beyond forecasting to building growth models. Plan and launch multi-touchpoint campaigns collaborating with paid and organic channels in a regulated environment. Lead strategic planning revisions and budget shifts by identifying high-imp”

What You'll Achieve.

Own the direct-to-site sales goals and results, closely collaborating with each channel across paid and organic, app and web journeys. By deeply understanding every stage of the user funnel, you will leverage martech solutions, data insights, and rapid experimentation to ensure our digital marketing isn't just performing, it’s market-leading.

Industry & Context.

Energy
Problems you'll solve

lead generation; funnel optimization; A/B testing; objection handling

Eligibility Requirements

For all successful candidates. Due to the nature of this role your employment will be subject to a basic DBS (Disclosure Barring Service) check being carried out by ourselves via a 3rd party service provider

What They're Looking For.

Must Have

Extensive experience in digital performance management, ecommerce, digital marketing, growth marketing, or a highly analytical commercial role. knowledge of digital sales KPIs with a proven ability to make strategic, data-backed recommendations that drive tangible business impact. Highly data-driven with the ability to distil complex datasets into clear, narrative-driven reports for all levels of seniority. Ability to simplify complex data into "So-What" insights that influence business strategies. Comfortable working in a fast-paced environment where quick decisions are required to influence commercial outcomes.

Nice to Have

Advanced knowledge of digital tracking, attribution, and reporting tools (e. g. , GA, Tableau, etc. ). Experience with Multi-Touch Attribution and Marketing Mix Modelling is a plus.

What You'll Do.

Own the full P&L for online sales targets (direct-to-site), moving beyond forecasting to building growth models.

Plan and launch multi-touchpoint campaigns collaborating with paid and organic channels in a regulated environment.

Lead strategic planning revisions and budget shifts by identifying high-impact opportunities through data-driven insights.

Proactively design marketing mitigations and cross-functional actions to stay ahead of market shifts or performance gaps.

How You'll Work.

Team & Collaboration

Partner with Organic, Propositions, and Digital Experience teams to remove friction and drive customer-centric growth through messaging and conversion rate optimisation (CRO). Partner with the digital channel experts in Paid Media to ensure we are constantly optimising the digital marketing channels. Partner with the Ecommerce Manager, Organic, Propositions, Digital Experience and other internal teams to identify opportunities and drive sales through offers, messaging tests, funnel improvements.

Communication Scope

compelling performance narratives; executive reviews

Full Job Description

We are seeking a strategic and highly analytical Digital Performance Manager to lead and scale our digital sales engine for energy tariffs and solutions. In this role, you won’t just optimise channels and launch campaigns, you will be the primary driver of business growth, owning the end-to-end direct-to-site sales. You will bridge the gap between high-level commercial ambition and digital execution. You will own the direct-to-site sales goals and results, closely collaborating with each channel across paid and organic, app and web journeys. By deeply understanding every stage of the user funnel, you will leverage martech solutions, data insights, and rapid experimentation to ensure our digital marketing isn't just performing, it’s market-leading. **Here’s a taste of what you’ll be doing** * Digital performance ownership Own the full P&L for online sales targets (direct-to-site), moving beyond forecasting to building growth models. Plan and launch multi-touchpoint campaigns collaborating with paid and organic channels in a regulated environment. Lead strategic planning revisions and budget shifts by identifying high-impact opportunities through data-driven insights. Proactively design marketing mitigations and cross-functional actions to stay ahead of market shifts or performance gaps. * Performance insight and optimisation Synthesise complex digital metrics into actionable "So-What" insights. Partner with Organic, Propositions, and Digital Experience teams to remove friction and drive customer-centric growth through messaging and conversion rate optimisation (CRO). Partner with the digital channel experts in Paid Media to ensure we are constantly optimising the digital marketing channels. * Strategic influence Craft and deliver compelling performance narratives for senior management and executive reviews, influencing business growth strategy. Act as a champion for digital excellence, aligning performance goals with broader company-wide strategic initiatives. Partne

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