DigitalSalesAnalyst

At ING, we’re reimagining what modern banking looks like — simpler, smarter, and more human. As Australia’s most recommended bank, we’re known for doing things differently, and that mindset flows through everything we do. We’re big on empowering our people, removing red tape, and giving you the freedom to bring your ideas to life. Our Retail Bank is on a high‑growth trajectory, and digital sales is at the heart of that strategy. That’s where you come in. As **Digital Sales Analyst** , you’ll help shape how customers discover our products, engage with our digital channels, and convert through seamless, intuitive experiences. You’ll be part of a team that thrives on curiosity, experimentation and data‑led decision making — with real opportunities to influence outcomes and see your insights come to life quickly. If you’re energised by solving problems, spotting patterns, and turning data into meaningful action, this is your chance to contribute to a bank that’s bold, innovative and genuinely values the impact of great analytics. **What you’ll do** * Analyse digital sales funnel performance and deliver actionable insights to improve acquisition and conversion. * Support A/B and multivariate testing across digital journeys — from setup to interpreting results. * Maintain and enhance tracking frameworks, tagging, and campaign measurement across digital platforms. * Identify optimisation opportunities across the customer apply flow and support execution of improvements. * Build dashboards, reports and performance summaries for stakeholders and senior leaders. **What we’re looking for** * Experience with digital analytics platforms such as Adobe Analytics or Google Analytics, including tagging and QA, is essential. * Outstanding numerical and analytical skills, with the ability to turn data into clear insights and recommendations. * Familiarity with A/B testing methodologies and experimentation principles. * A curiosity for digital optimisation, customer behaviour and conti