LawDepot
SaaS
DigitalProjectCoordinator
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Digital Project Coordinator at LawDepot. Skills: Product Management, Conversion Rate Optimization, Roadmap Development, Experimentation. Champion product experiences driving conversions. Drive optimization initiatives across product questionnaire funnel”
What You'll Achieve.
Improve conversion rates; Accelerate business growth; Improve user experience; Drive measurable business performance
Industry & Context.
Analytical skills; Problem-solving skills; Data leverage; Experimentation leverage; Customer insights leverage
What They're Looking For.
Must Have
Post-secondary education in Project Management, Business, Marketing, Communications, Design, Library and Information Studies, or other relevant fields, Experience in Project Coordination, Product Management, Conversion Rate Optimization, Digital Optimization, or a related field, Proven ability to define, manage, and prioritize product roadmaps aligned with measurable business outcomes, Experience independently leading complex initiatives from discovery and planning through delivery, measurement, and iteration, Analytical and problem-solving skills, Excellent verbal and written communication skills, Organizational and prioritization skills, Experience designing, executing, and interpreting A/B tests or other digital experimentation methodologies, Demonstrated ability to collaborate effectively across cross-functional teams
Nice to Have
Experience working with Content Management Systems (CMS), Familiarity with UX/UI, CSS, and front-end styling concepts, Experience using AI tools to support product discovery, prototyping, research synthesis, and experiment ideation
What You'll Do.
Champion product experiences driving conversions
Drive optimization initiatives across product questionnaire funnel
Identify high-value opportunities through data
Translate business objectives into prioritized roadmap initiatives
Manage product questionnaire funnel roadmap
and prioritize CRO opportunities
Review existing experimentation and analytics opportunities
Utilize internal CMS tools to understand platform capabilities
Partner closely with Design
Develop A/B testing strategies
Analyze experiment results
Define and monitor key performance indicators
Create and maintain documentation of optimization best practices
Continuously evaluate opportunities to improve customer experience
How You'll Work.
Team & Collaboration
Cross-functional teams; Design team; Research team; Development team; Legal team; Analysis team; UX Optimization teams; Business stakeholders
Communication Scope
Verbal communication; Written communication
Process & Methodology
Project Coordination, Product Management, Roadmap planning, Prioritization, Agile methodologies
Full Job Description
Job Title: Digital Project Coordinator What the Role Does: Champion product experiences that drive higher conversions, improve the customer journey, and accelerate business growth. In this role you will drive optimization initiatives across the product questionnaire funnel, identifying high-value opportunities through data, research, experimentation, and stakeholder collaboration. You will translate business objectives into prioritized roadmap initiatives that improve conversion rates, revenue performance, and user experience across key customer touchpoints. This is a full-time, permanent position working 37.5 hours per week, with opportunities to work hybrid from our Edmonton, Alberta office. What You’ll Do: - Manage the product questionnaire funnel roadmap, balancing quick optimization wins with long-term product, monetization, and user experience initiatives tied to measurable business outcomes - Identify, evaluate, and prioritize conversion rate optimization (CRO) opportunities through analytics, user research, experimentation, stakeholder feedback, and industry best practices - Define MVPs, feature requirements, success metrics, and prioritization rationale to support strategic roadmap planning and execution - Review existing experimentation, analytics, and optimization opportunities across key questionnaire funnel touchpoints to uncover high-value initiatives - Utilize internal CMS tools to understand platform capabilities, constraints, and implementation feasibility when scoping solutions and defining requirements - Partner closely with Design, Research, Development, Legal, Analysis, and UX Optimization teams to align priorities, support delivery, and ensure consistent measurement practices - Develop A/B testing strategies, analyze results, and translate findings into actionable recommendations and future roadmap opportunities - Define and monitor key performance indicators, including conversion rates, revenue impact, funnel completion, user engagement, and e
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