Company

DigitalProducer

$43–43k Chicopee, Massachusetts, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Digital Producer. Skills: Multi-platform newsrooms, Content creation, Social media strategy. Lead transition to multi-platform newsrooms. Provide training in methods”

What They're Looking For.

Must Have

Degree in daily newspaper or news site experience, Working web samples, Print pages

Nice to Have

Proficiency in Associated Press style, Adobe Photoshop proficiency, Dreamweaver proficiency, Basic HTML proficiency, CSS skills, Flash skills, Other relevant technology skills

What You'll Do.

Lead transition to multi-platform newsrooms

Provide training in methods

Provide training in processes

Create original content

Edit original content

Develop winning strategy for station content

Correct errors in content

Correct errors in grammar

Correct errors in punctuation

Use Social Media to reinforce brand

Use Website to reinforce brand

Drive viewers to television

Determine story emphasis

Determine story length

Determine story format

Research background information

Analyze background information

Gather information through research

Gather information through interviews

Gather information through experience

Gather information through attendance

Pitch trending stories

Check reference materials

Obtain relevant facts

Shoot content for on-air

Shoot content for digital

Edit content for on-air

Edit content for digital

Produce reports for all platforms

Ensure content meets company standards

Build digital campaigns

Calendar digital campaigns

Write stories for the web

Write stories for digital platforms

Find new ways to use Social Media

Find new ways to use website

How You'll Work.

Team & Collaboration

Cooperation with co-workers

Communication Scope

Morning meetings

Full Job Description

The _Digital Producer_ leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air. * Develops and leads winning strategy for station content * Expert understanding of Facebook, Twitter, and other social media platforms * Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines * Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television * Determines a story's emphasis, length, and format, and organizes material accordingly * Research and analyze background information related to news stories in order to be able to provide complete and accurate information * Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions * Pitches on-brand local and trending stories during morning meetings * Checks reference materials such as books, news files or public records to obtain relevant facts * Shoots and edits content for on-air and digital * Produces reports for all platforms * Ensures that all content meets company standards for journalistic integrity and production quality * Builds and calendars digital campaigns to promote local shows and specials. * Writes stories for the web and other digital platforms * Performs other duties as assigned * Finds new ways to use Social Media and our website to engage with viewers _Requirements & Skills_: * Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred * Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred * CSS, Flash and other relevant technology skills is a plus * Maintain positive work environment through ac

Free ATS check

Applying for this Digital Producer role?

Most applicants get filtered before a human reads their resume. See if yours makes the cut.

How to Apply on Workday

  • Workday has a multi-step form — save your progress after every section.
  • "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
  • Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
  • Job requisition numbers are useful when following up with HR by email.

ANONYMOUS · UNFILTERED

What do employees actually say about this company?

Real rants from real employees. Read before you apply.

Read Company Rants →