Company
DigitalProducer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Digital Producer. Skills: Multi-platform newsrooms, Content creation, Social media strategy. Lead transition to multi-platform newsrooms. Provide training in methods”
What They're Looking For.
Must Have
Degree in daily newspaper or news site experience, Working web samples, Print pages
Nice to Have
Proficiency in Associated Press style, Adobe Photoshop proficiency, Dreamweaver proficiency, Basic HTML proficiency, CSS skills, Flash skills, Other relevant technology skills
What You'll Do.
Lead transition to multi-platform newsrooms
Provide training in methods
Provide training in processes
Create original content
Edit original content
Develop winning strategy for station content
Correct errors in content
Correct errors in grammar
Correct errors in punctuation
Use Social Media to reinforce brand
Use Website to reinforce brand
Drive viewers to television
Determine story emphasis
Determine story length
Determine story format
Research background information
Analyze background information
Gather information through research
Gather information through interviews
Gather information through experience
Gather information through attendance
Pitch trending stories
Check reference materials
Obtain relevant facts
Shoot content for on-air
Shoot content for digital
Edit content for on-air
Edit content for digital
Produce reports for all platforms
Ensure content meets company standards
Build digital campaigns
Calendar digital campaigns
Write stories for the web
Write stories for digital platforms
Find new ways to use Social Media
Find new ways to use website
How You'll Work.
Team & Collaboration
Cooperation with co-workers
Communication Scope
Morning meetings
Full Job Description
The _Digital Producer_ leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air. * Develops and leads winning strategy for station content * Expert understanding of Facebook, Twitter, and other social media platforms * Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines * Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television * Determines a story's emphasis, length, and format, and organizes material accordingly * Research and analyze background information related to news stories in order to be able to provide complete and accurate information * Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions * Pitches on-brand local and trending stories during morning meetings * Checks reference materials such as books, news files or public records to obtain relevant facts * Shoots and edits content for on-air and digital * Produces reports for all platforms * Ensures that all content meets company standards for journalistic integrity and production quality * Builds and calendars digital campaigns to promote local shows and specials. * Writes stories for the web and other digital platforms * Performs other duties as assigned * Finds new ways to use Social Media and our website to engage with viewers _Requirements & Skills_: * Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred * Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred * CSS, Flash and other relevant technology skills is a plus * Maintain positive work environment through ac
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