Omniscient
organic growth agency
DigitalPRSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Digital PR Specialist at Omniscient. Skills: Digital PR, Off-page strategy, Link building, Brand mentions, AI search optimization. Build and manage link acquisition campaigns. Plan, execute, and iterate on link-building campaigns”
What You'll Achieve.
Build revenue-focused organic growth systems; Deliver exceptional results; Build client authority across search engines, AI platforms, and the communities where their buyers spend time; Earn coverage because the story is worth telling; Move the needle on domain authority and referral traffic; Directly influences how clients show up in AI-generated answers; Turn proprietary data into earned coverage, backlinks, and brand authority; Build credibility in the communities where buyers are already asking questions; Connect work to client's growth goals
Industry & Context.
Tackle challenging problems; Diagnose why something isn't working and adjust
Based +/- 3 hours of Eastern Time, Option to travel with us to annual team retreats and workshops
What They're Looking For.
Must Have
Digital PR Specialist who understands that off-page strategy in 2026 is about much more than link building, operate across all of it, plan and execute earned media campaigns that build client authority across search engines, AI platforms, and the communities where their buyers spend time, building relationships with journalists, editors, community moderators, and industry voices, pitching stories grounded in original data, identifying the Reddit threads and niche communities where a client's expertise adds real value, understand that every earned placement, whether it carries a backlink or not, shapes how a brand shows up in traditional and AI-powered search, candidates must be based +/- 3 hours of Eastern Time, You think in terms of earned attention, not just links, You understand that authority is built through a mix of backlinks, brand mentions, media coverage, community credibility, and citations in AI-generated responses, You see the whole board, not just one piece of it, You're a communicator and relationship builder, Your outreach doesn't read like a template, You write pitches that journalists actually open, you build relationships that produce results over months and years, not just one-off placements, You're curious about how AI is changing search, You pay attention to how LLMs source information, why certain brands get cited and others don't, and what off-page signals influence AI visibility, You see GEO as an extension of the work you're already doing, not a separate discipline, You're comfortable using AI tools in your day-to-day work and know how to get the most out of them, whether that's automating prospecting, drafting outreach, or analyzing opportunities, Beyond using existing tools, you can identify inefficiencies and build new AI-powered workflows and processes that make the whole function more productive, You're resourceful and self-directed, You can manage a portfolio of accounts, prioritize competing deadlines, and figure things out without someone handing you a playbook, When something isn't working, you diagnose why and adjust, You're comfortable with data and reporting, You can pull a report, identify what's working, and explain it to a strategist or a client without hand-holding, Numbers inform your decisions, not just your slide decks, You're interested in the bigger picture, You're not just looking to execute you want to understand the client's business, their competitive landscape, and how your work connects to their growth goals, You ask why before you ask how
Nice to Have
Senior title preferred, Head of Engineering or Director-level candidate
What You'll Do.
Build and manage link acquisition campaigns
and iterate on link-building campaigns
Prospect high-authority
editorially relevant websites
Craft personalized pitches that lead with securing placements that move the needle on domain authority and referral traffic
Identify and pursue unlinked brand mentions
and earned media opportunities
and expertise to journalists
Work with the Creative team to package and promote original research reports
Build outreach campaigns that turn proprietary data into earned coverage
Map relevant subreddits for each client
Understand community norms and moderation expectations
Develop engagement playbooks that position clients as genuine contributors
Track campaign metrics including links acquired
brand mentions earned
referring domain growth
Analyze what's working
and bring recommendations for how to improve
How You'll Work.
Team & Collaboration
Work with Outreach team and Director of Digital PR; Collaborate across channel teams; Work with On-Page/Organic Growth strategists to align link targets with keyword priorities; Coordinate with Creative on asset development for outreach campaigns; Share intelligence from outreach conversations that signals expansion opportunities or competitive shifts; Part of a client team, not a silo
Communication Scope
Write pitches that journalists actually open; Build relationships that produce results over months and years; Speak to numbers clearly
Process & Methodology
Manage a portfolio of accounts, Prioritize competing deadlines
Full Job Description
Omniscient is an organic growth agency that builds revenue-focused organic growth systems for B2B software companies — optimized for both search engines and generative AI. We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe in a culture of building and shipping — whether it’s client deliverables, new services, or internal tools that keep us ahead of the game. If you’re looking for a role where you’ll tackle challenging problems, work with ambitious brands, and help shape the future of organic growth, let’s talk. Learn about the principles https://beomniscient.com/principles/ that drive how we work and build a company. ABOUT THIS ROLE We're looking for a Digital PR Specialist who understands that off-page strategy in 2026 is about much more than link building. The channels that influence how brands get discovered are shifting: LLMs are citing sources, Reddit threads are ranking on page one, and brand mentions carry weight even without a hyperlink. We need someone who can operate across all of it. This role sits within our Off-Page/Digital PR function, one of three client-facing channel teams at the agency (alongside On-Page/Organic Growth and emerging Paid Media). You'll work closely with our Outreach team and Director of Digital PR to plan and execute earned media campaigns that build client authority across search engines, AI platforms, and the communities where their buyers spend time. The foundation of some projects may still be link acquisition, but the aperture is wider: brand mention outreach, original research distribution, Reddit engagement strategy, and digital PR campaigns that earn coverage because the story is worth telling. You're not blasting templated emails to webmasters. You're building relationships with journalists, editors, community moderators, and industry voices. You're pitching stories grounded in original data. You're
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