StepStone Group
Recruitment Advertising Technology
DigitalPlatformStrategist
Neural analysis suggests this role is
optimal for mid candidates.
“Digital Platform Strategist at StepStone Group. Skills: Digital marketing, Campaign optimization, Performance analysis. Set up paid media campaigns. Manage paid media campaigns”
What You'll Achieve.
Drive measurable hiring outcomes
Industry & Context.
Analyzing performance; Solving marketing challenges; Troubleshoot tracking issues
Quarterly travel
What They're Looking For.
Must Have
3-5 years of experience executing digital marketing campaigns, Bachelor's degree in marketing, communications, business, or related field
Nice to Have
Familiarity with Google Ads, Familiarity with Bing Ads, Familiarity with Meta Ads Manager, Familiarity with LinkedIn Campaign Manager, Familiarity with Google Analytics, Familiarity with Programmatic Advertising, Familiarity with Remarketing, Experience in recruitment or HR technology, Reporting experience with Looker, Reporting experience with Tableau, Reporting experience with other BI platforms
What You'll Do.
Set up paid media campaigns
Manage paid media campaigns
Optimize paid media campaigns
Contribute to growth of Appcast products
Manage remarketing strategies
Monitor performance metrics
Prepare regular reports
Contribute insights to optimization recommendations
Align campaigns with funnel strategies
Align campaigns with client objectives
Make proactive recommendations to improve performance
Make proactive recommendations to improve digital marketing strategies
Oversee creative briefing
Partner with analytics teams
Partner with data teams
Troubleshoot tracking issues
Ensure campaign data integrity
Stay up to date on Product enhancements
Share digital media learnings
Create internal process improvements
How You'll Work.
Team & Collaboration
Cross-functionally with Customer Success; Cross-functionally with Product; Cross-functionally with Sales; Cross-functionally with Tech Solutions
Full Job Description
Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. The Digital Platform Strategist will support the execution and optimization of products within the AppcastOne suite to help drive measurable hiring outcomes for our clients. This role requires a strong foundation in recruitment marketing and digital advertising, attention to detail, an entrepreneurial mindset, and enthusiasm for analyzing performance and solving marketing challenges. The role will work cross-functionally with, but not limited to, Customer Success teams, Product, Sales, and Tech Solutions stakeholders to bring multi-channel campaigns to life. Job Requirements * Set up, manage, and optimize paid media campaigns across products and features within the AppcastOne platform, including Xtend and Tech Enabled Career sites. * Contribute to the growth of multi-million dollar owned and operated Appcast products. * Management of remarketing strategies based on campaign goals and best practices. * Monitor performance metrics, prepare regular reports, and contribute insights to inform optimization recommendations. * Partner with account leads to align campaigns with broader funnel strategies and client objectives. * Make proactive recommendations to improve performance and digital marketing strategies. * Oversee creative briefing and QA processes to ensure campaigns are launched accurately and on time. * Partner with analytics and data teams to troubleshoot tracking issues and ensure campaign data integrity. * Stay up to date on
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