StepStone Group
recruitment advertising technology
DigitalPlatformStrategist
“Digital Platform Strategist at StepStone Group. Skills: execution and optimization of products within the AppcastOne suite, paid media campaigns, remarketing strategies, performance monitoring and reporting, digital marketing strategies. Set up, manage, and optimize paid media campaigns across products and features within the AppcastOne platform, including Xtend and Tech Enabled Career sites. Contribute to the growth of multi-million dollar owned and operated Appcast products”
What You'll Achieve.
drive measurable hiring outcomes for our clients; Contribute to the growth of multi-million dollar owned and operated Appcast products; align campaigns with broader funnel strategies and client objectives; Make proactive recommendations to improve performance; ensure campaigns are launched accurately and on time; ensure campaign data integrity; caring about the impact your work has on real business outcomes
Industry & Context.
solving marketing challenges; analytical comfortable working with data to drive decisions; troubleshoot tracking issues
Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities, Salaried Non-Exempt: Personnel will earn their regular salary and be entitled to overtime pay when they work over 40 hours in a workweek
What They're Looking For.
Must Have
Bachelor's degree in marketing, communications, business, or related field, 3-5 years of experience executing digital marketing campaigns, ideally in a B2B or recruitment marketing environment
Nice to Have
Familiarity with Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Programmatic Advertising, or Remarketing is a plus but not required, Experience in recruitment or HR technology is a plus but not required
What You'll Do.
and optimize paid media campaigns across products and features within the AppcastOne platform
including Xtend and Tech Enabled Career sites
Contribute to the growth of multi-million dollar owned and operated Appcast products
Management of remarketing strategies based on campaign goals and best practices
Monitor performance metrics
prepare regular reports
and contribute insights to inform optimization recommendations
Partner with account leads to align campaigns with broader funnel strategies and client objectives
Make proactive recommendations to improve performance and digital marketing strategies
Oversee creative briefing and QA processes to ensure campaigns are launched accurately and on time
Partner with analytics and data teams to troubleshoot tracking issues and ensure campaign data integrity
Stay up to date on Product enhancements and emerging digital media sharing learnings with the broader team
Create internal process improvements and documentation as part of a growing media function
How You'll Work.
Team & Collaboration
work cross-functionally with, but not limited to, Customer Success teams, Product, Sales, and Tech Solutions stakeholders; Partner with account leads; Partner with analytics and data teams; sharing learnings with the broader team; collaborating across disciplines
Communication Scope
Excellent time management, communication, and organizational skills
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