Crown Agents Bank
Financial Services
DigitalPerformance&BrandGovernanceExecutive
“Digital Performance & Brand Governance Executive at Crown Agents Bank. Skills: Digital channel management, Brand governance, Marketing analytics, Agency management. Oversee website updates. Optimise website”
What You'll Achieve.
Optimise digital channels; Ensure engagement is growing; Deliver quality output consistently; Improve ROI; Improve marketing effectiveness; Ensure brand standards are consistently applied; Ensure communications meet standards; Improve client acquisition; Improve client engagement
Industry & Context.
Data-driven decision making; Troubleshooting
What They're Looking For.
Must Have
Degree level education or equivalent professional experience, 3–5 years digital marketing experience, 3–5 years channel management experience, 3–5 years marketing analytics experience, Proficiency with Google Analytics, Proficiency with LinkedIn analytics, Proficiency with social media platforms, Hands-on CMS experience, Experience managing external agencies, Produce clear performance reports, Understanding of SEO, Understanding of UX principles, Understanding of website conversion optimisation
Nice to Have
Digital marketing qualification, Experience in financial services, Experience in regulated industry, Vendor procurement experience, Invoice management experience
What You'll Do.
Oversee website updates
Manage insight content
Manage IR announcements
Support customer acquisition
Support commercial goals
Manage website update workflow
Ensure effective user experience
Ensure frictionless lead generation
Maintain SharePoint hub
Track campaign performance
Analyse campaign performance
Report campaign performance
Track channel performance
Analyse channel performance
Report channel performance
Provide actionable insights
Recommend improvements
Produce performance reports
Align with Power BI dashboarding
Align with KPI framework
Monitor industry benchmarks
Identify channel trends
Report post-event performance
Manage agency relationships
Manage freelancer relationships
Manage technology partners
Approve creative work
Review technical work
Approve technical work
Maintain brand consistency
Uphold design standards
Manage printer relationships
Manage production suppliers
Establish production processes
Build cross-team relationships
Support team requirements
Maintain brand governance framework
Maintain brand policies
Maintain brand processes
Ensure asset adherence
Review material before publication
Escalate brand issues
Follow website content approval
Follow social media approval
Follow website content governance
Follow social media governance
Ensure communications meet standards
Drive adoption of brand standards
Evolve brand template repository
Maintain brand template library
Manage digital assets
Ensure consistent brand application
Roll-out new collateral
Notify about new collateral
Assist with new collateral
Enforce latest collateral
Create design asset repository
Maintain design asset repository
Establish review workflows
Manage review workflows
Manage approval workflows
Coordinate workflow across organisation
Maintain visibility on work in progress
Flag scheduling issues
Provide constructive feedback
Support digital strategy development
Surface channel insights
Identify acquisition opportunities
Identify engagement opportunities
Stay up to date industry trends
Recommend new platforms
Recommend new techniques
How You'll Work.
Team & Collaboration
Partner with other team members; Build relationships across Marketing; Build relationships across Product; Build relationships across Digital; Build relationships across HR; Build relationships across regional teams; Work with compliance teams; Partner with Legal teams; Partner with Risk teams
Communication Scope
Performance reporting; Stakeholder communication
Process & Methodology
Workflow management, Production processes
Applying for this Digital Performance & Brand Governance Executive role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on SmartRecruiters
- SmartRecruiters often includes a video screening step — check camera and mic permissions.
- Link your GitHub or portfolio directly in the profile section for technical roles.
- Applications may be reviewed by AI scoring before reaching a recruiter — use keywords from the job description.
ANONYMOUS · UNFILTERED
What do employees actually say about Crown Agents Bank?
Real rants from real employees. Read before you apply.