Attain Healthtech Group

healthtech

DigitalOptimisationManager

Sydney, New South Wales, Australia FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Digital Optimisation Manager at Attain Healthtech Group. Skills: CRO, website optimisation, personalisation, experimentation. Lead the CRO and website personalisation program across Mable and HomeMade websites. Develop and prioritise experimentation roadmaps to improve customer conversion and digital experience”

What You'll Achieve.

improve customer conversion and digital experience; delivering meaningful impact

Industry & Context.

healthtech
Problems you'll solve

solve challenges

What They're Looking For.

Must Have

3–5 years’ experience in CRO, website optimisation and/or personalisation programs, Hands-on experience with tools such as Optimizely, VWO or AB Tasty, understanding of digital marketing, GA4 and website technologies, Experience collaborating with Growth, CRM, Product and Engineering teams, stakeholder management, communication and project coordination skills, Comfort with ambiguity, a fast-paced environment, and rapid business growth, Passion for technology, customer experience and delivering meaningful impact

What You'll Do.

Lead the CRO and website personalisation program across Mable and HomeMade websites

Develop and prioritise experimentation roadmaps to improve customer conversion and digital experience

Partner with marketing

engineering and website teams to execute A tests and personalisation initiatives

Develop a solid understanding of the overarching Attain Healthtech business strategy

and our customers’ needs

and identify and drive opportunities to test and implement these strategic initiatives online

Analyse performance data

report insights and implement successful test outcomes within the CMS

Champion a culture of experimentation

innovation and data-driven decision making

Act as the subject matter expert for experimentation and personalisation tools

How You'll Work.

Team & Collaboration

Working closely with marketing, CX designers and developers; Partner with marketing, product, engineering and website teams; Experience collaborating with Growth, CRM, Product and Engineering teams

Communication Scope

communication and project coordination skills

Process & Methodology

project coordination skills, manage a testing and personalisation roadmap

Full Job Description

## Description HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us: 1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care 2. We believe in technology as an enabler 3. We’re driven by helping customers attain better outcomes This position is part of the Mable team.  About Mable Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.  With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.  By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors. To find out more, visit https://mable.com.au/ About the role As the Conversation Rate Optimisation and Personalisation Manager for our marketing websites, you will be responsible for helping develop and manage an experimentation and personalisation program across Mable, HomeMade, and other Attain Healthtech businesses.   Working closely with marketing, CX designers and developers, you’ll understand customer needs and the different journeys they require, and develop personalised journeys and experiments that optimise those journeys. We’re looking for someone who can help champion best-practice digital experiences and personalisation, foster a culture of experimentation and manage a testing and personalisation roadmap.  ## Key Responsibilities Lead the CRO and website personalisation program across Mable and HomeMade websites.

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