Best Buy Ads
DigitalMediaSpecialist
“Digital Media Specialist at Best Buy Ads. Skills: programmatic media buying, media planning, campaign optimizations, Google Ad Manager, revenue maximization. Develop detailed media plans for onsite display campaigns that balance campaign objectives, inventory availability and audience strategy to maximize performance. monitor day-to-day campaign pacing and performance, making optimizations to ensure campaigns deliver in full and meet their objectives”
What You'll Achieve.
maximizing onsite display advertising revenue and performance; ensure campaigns deliver in full and meet their objectives; meet budget targets and maximize revenue
Industry & Context.
Address and resolve daily operational issues related to onsite display campaigns.
17-month fixed-term opportunity
What They're Looking For.
Must Have
4+ years experience with programmatic media buying and/or selling, media planning and campaign trafficking., Experience working in Google Ad Manager (sell-side), Expert knowledge of the programmatic ecosystem and digital media planning experience, Advanced experience with Google platforms (GAM, DV360, SA360, GA4) and Excel, communication skills with ability to juggle competing priorities and meet tight execution timelines
What You'll Do.
Develop detailed media plans for onsite display campaigns that balance campaign objectives
inventory availability and audience strategy to maximize performance
monitor day-to-day campaign pacing and performance
making optimizations to ensure campaigns deliver in full and meet their objectives
Adjust pricing rules and manage block lists to meet budget targets and maximize revenue from complementary
non-endemic advertisers
Work with existing open bidding partners and expand demand sources and partnerships where possible
Maintain and update media planning templates
applying best practices to ensure consistency and efficiency in media plan creation
Address and resolve daily operational issues related to onsite display campaigns.
Support sales in prospecting new clients and selling programmatic display options to advertisers and third-party agencies.
How You'll Work.
Team & Collaboration
Collaborate with the Analytics team to maintain and enhance program dashboards and KPIs, providing insights and ensuring data-driven decision-making.; Support team prioritization and planning practices, taking on additional projects to advance the program.; Leverage and update training materials and support coaching of team and program partners (PCMs).
Communication Scope
communication skills with ability to juggle competing priorities and meet tight execution timelines
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