Pavago
Staffing and Recruiting
DigitalMediaManager
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“Digital Media Manager at Pavago. Skills: Paid media campaigns, Performance marketing, Campaign optimization, Data analysis. Manage paid media campaigns. Plan paid search campaigns”
What You'll Achieve.
Improve ROAS; Improve CPA; Improve CPL; Improve conversion performance; Ensure efficient spend allocation; Scale high-performing campaigns; Maintain efficiency; Maintain profitability; Drive measurable growth
Industry & Context.
Analytical thinking; Performance analysis; Identify bottlenecks; Identify inefficiencies; Identify optimization opportunities
Reliable high-speed internet, Professional-grade work setup
What They're Looking For.
Must Have
10+ years digital media buying, 10+ years paid advertising, Google Ads expertise, Meta Ads expertise, Paid search experience, Paid social experience, Display advertising experience, Video advertising experience, Native advertising experience, CTV campaigns experience, Advanced Google Analytics proficiency, Advanced Google Tag Manager proficiency, Advanced Looker Studio proficiency, Excel skills for reporting, Google Sheets skills for reporting, Excel skills for analysis, Google Sheets skills for analysis, Excellent written communication, Excellent verbal communication, Organizational abilities, Time management abilities, Manage multiple campaigns independently, Reliable high-speed internet, Professional-grade work setup
Nice to Have
Scaling large campaigns, Performance marketing agency background, Growth marketing background, Data-driven media buying background, TikTok Ads experience, Snapchat Ads experience, Programmatic media buying experience, Attribution understanding, Conversion tracking understanding, Audience segmentation understanding, Funnel optimization understanding
What You'll Do.
Manage paid media campaigns
Plan paid search campaigns
Launch paid search campaigns
Optimize paid search campaigns
Plan paid social campaigns
Launch paid social campaigns
Optimize paid social campaigns
Plan display campaigns
Launch display campaigns
Optimize display campaigns
Plan video advertising
Launch video advertising
Optimize video advertising
Plan retargeting campaigns
Launch retargeting campaigns
Optimize retargeting campaigns
Plan native placements
Launch native placements
Optimize native placements
Launch CTV placements
Optimize CTV placements
Ensure accurate campaign launch
Align campaigns with goals
Manage multiple accounts
Manage multiple campaigns
Monitor campaign performance daily
Optimize targeting strategies
Analyze campaign performance
Identify scaling opportunities
Identify performance bottlenecks
Identify inefficiencies
Identify optimization opportunities
Improve conversion performance
Translate campaign data
Prepare performance reports
Prepare optimization summaries
Prepare pacing updates
Prepare strategic recommendations
Ensure reporting accuracy
Ensure reporting consistency
Manage campaign budgets
Manage bid strategies
Ensure efficient spend allocation
Align spend with goals
Monitor campaign delivery
Make proactive adjustments
Scale high-performing campaigns
Maintain profitability
Collaborate with marketing teams
Collaborate with creative teams
Collaborate with leadership
Collaborate with analytics stakeholders
Ensure media execution aligns
Maintain communication standards
Maintain documentation standards
Support alignment between strategy and execution
Support alignment between execution and analytics
Support alignment between analytics and reporting
Stay updated on platform updates
Stay updated on algorithm changes
Stay updated on new ad formats
Stay updated on performance marketing trends
Test creative formats
Test targeting approaches
Test optimization frameworks
Improve processes for scalability
Improve processes for operational efficiency
How You'll Work.
Team & Collaboration
Marketing teams; Creative teams; Leadership; Analytics stakeholders; Cross-functional teams
Communication Scope
Written communication; Verbal communication; Reporting; Actionable insights
Full Job Description
### **🚀 Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **💼 About the Role** We’re hiring an experienced and execution-focused **Digital Media Manager** to own and manage end-to-end paid media campaigns across multiple digital advertising platforms. This is not a strategy-only marketing role. This is a hands-on, performance-driven role focused on: * campaign execution * optimization * scaling * reporting * budget management * performance analysis You’ll manage campaigns across: * Google Ads * Microsoft Ads * Meta Ads (Facebook & Instagram) * TikTok Ads * Snapchat Ads * Display, Video, Native & CTV platforms The ideal candidate combines: * deep paid media expertise * strong analytical thinking * operational discipline * optimization mindset * data-driven decision-making If you thrive in: * execution-heavy media buying roles * performance marketing environments * campaign scaling and optimization * ROI-focused digital advertising this role is a strong fit. ### **🔥 What You’ll Own** ### **Paid Media Campaign Management** * Own and manage paid media campaigns across: * Google Ads * Microsoft Ads * Meta Ads * TikTok Ads * Snapchat Ads * Native & CTV platforms * Plan, launch, and optimize: * paid search campaigns * paid social campaigns * display campaigns * video advertising * retargeting campaigns * native and CTV placements * Ensure campaigns are launched accurately and aligned with performance goals * Manage multiple accounts and campaigns simultaneously ### **Campaign Optimization & Performance Analysis** * Monitor campaign performance daily * Optimize: * bids * budgets * audiences * creatives * placements * targeting strategies * Analyze campaign performance using: * Google Analytics * Google Tag Manager * platform-level analytics * Identify: * scaling opportunities * performance bottlenecks * inefficiencies * optimization opportunities * Conti
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