Pavago

Staffing and Recruiting

DigitalMediaManager

Ontario, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Digital Media Manager at Pavago. Skills: Paid media campaign management, Campaign optimization, Performance analysis, Reporting. Manage paid media campaigns. Plan, launch, and optimize campaigns”

What You'll Achieve.

ROAS; CPA; CPL; Conversion performance; Budget pacing; Spend efficiency; Reporting accuracy; Reporting clarity; Successful scaling of high-performing campaigns; Consistency of optimization; Consistency of execution quality; Campaign profitability; Campaign growth outcomes

Industry & Context.

Staffing and Recruiting
Problems you'll solve

Analytical thinking; Performance analysis; Identify scaling opportunities; Identify performance bottlenecks; Identify inefficiencies; Identify optimization opportunities

Eligibility Requirements

Reliable high-speed internet, Professional-grade work setup

What They're Looking For.

Must Have

10+ years of hands-on digital media buying and paid advertising experience, Deep expertise with Google Ads, Deep expertise with Meta Ads, Experience across paid search, Experience across paid social, Experience across display, Experience across video, Experience across native advertising, Experience across CTV campaigns, Advanced proficiency with Google Analytics, Advanced proficiency with Google Tag Manager, Advanced proficiency with Looker Studio, Excel / Google Sheets skills for pacing, Excel / Google Sheets skills for forecasting, Excel / Google Sheets skills for reporting, Excel / Google Sheets skills for performance analysis, Excellent written and verbal communication skills, Organizational and time management abilities, Comfortable managing multiple campaigns independently in remote environments, Reliable high-speed internet and professional-grade work setup

Nice to Have

Experience scaling large multi-platform advertising campaigns, Background in performance marketing agencies, Background in growth marketing, Background in data-driven media buying environments, Experience with TikTok Ads, Experience with Snapchat Ads, Experience with CTV advertising, Experience with programmatic media buying, Understanding of attribution, Understanding of conversion tracking, Understanding of audience segmentation, Understanding of funnel optimization

What You'll Do.

Manage paid media campaigns

and optimize campaigns

Ensure campaigns align with goals

Manage multiple accounts and campaigns

Monitor campaign performance daily

Analyze campaign performance

Identify scaling opportunities

Identify performance bottlenecks

Identify inefficiencies

Identify optimization opportunities

Continuously improve ROAS

Continuously improve CPA

Continuously improve CPL

Continuously improve CTR

Continuously improve conversion performance

Build and maintain dashboards

Translate complex data into insights

Prepare performance reports

Prepare optimization summaries

Prepare pacing updates

Prepare strategic recommendations

Manage campaign budgets

Manage bid strategies

Ensure efficient spend allocation

Monitor campaign delivery

Make proactive adjustments

Scale high-performing campaigns

Stay updated on platform updates

Stay updated on algorithm changes

Stay updated on new ad formats

Stay updated on performance marketing trends

Test creative formats

Test targeting approaches

Test optimization frameworks

Improve processes for scalability

How You'll Work.

Team & Collaboration

Collaborate with marketing teams; Collaborate with creative teams; Collaborate with leadership; Collaborate with analytics stakeholders; Ensure media execution aligns with goals; Maintain workflows, communication, and documentation standards; Support alignment between media strategy, execution, analytics, reporting

Communication Scope

Excellent written communication skills; Excellent verbal communication skills

Full Job Description

### **🚀 Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **💼 About the Role** We’re hiring an experienced and execution-focused **Digital Media Manager** to own and manage end-to-end paid media campaigns across multiple digital advertising platforms. This is not a strategy-only marketing role. This is a hands-on, performance-driven role focused on: * campaign execution * optimization * scaling * reporting * budget management * performance analysis You’ll manage campaigns across: * Google Ads * Microsoft Ads * Meta Ads (Facebook & Instagram) * TikTok Ads * Snapchat Ads * Display, Video, Native & CTV platforms The ideal candidate combines: * deep paid media expertise * strong analytical thinking * operational discipline * optimization mindset * data-driven decision-making If you thrive in: * execution-heavy media buying roles * performance marketing environments * campaign scaling and optimization * ROI-focused digital advertising this role is a strong fit. ### **🔥 What You’ll Own** ### **Paid Media Campaign Management** * Own and manage paid media campaigns across: * Google Ads * Microsoft Ads * Meta Ads * TikTok Ads * Snapchat Ads * Native & CTV platforms * Plan, launch, and optimize: * paid search campaigns * paid social campaigns * display campaigns * video advertising * retargeting campaigns * native and CTV placements * Ensure campaigns are launched accurately and aligned with performance goals * Manage multiple accounts and campaigns simultaneously ### **Campaign Optimization & Performance Analysis** * Monitor campaign performance daily * Optimize: * bids * budgets * audiences * creatives * placements * targeting strategies * Analyze campaign performance using: * Google Analytics * Google Tag Manager * platform-level analytics * Identify: * scaling opportunities * performance bottlenecks * inefficiencies * optimization opportunities * Conti

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